sales-playbook-5-plays 
Product Management University
OCTOBER 21, 2020
The whole point of creating a sales playbook is to give your sales team “situational sales tools” that make them highly effective in every part of the sales process. The end game is a shorter sales process where you’re the clear choice. The Playbook: 1. Sales Playbook: Less is More!
Product Management University
FEBRUARY 12, 2024
Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. It’ll do wonders for the sales pipeline and the results will show in your product revenue numbers. I came into a product marketing role from pre-sales. Our sales numbers backed it up!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Product Management University
NOVEMBER 17, 2020
This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Product Management Playbook.
The Product Coalition
NOVEMBER 13, 2023
Tough market conditions would cause your sales to dramatically drop or even cease. When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. They see it as sales and marketing’s responsibility. It’s an opportunity for clarity.
Product Management University
APRIL 12, 2021
The objective of this particular plan is to get you playing offense right out of the gate. The Playbook: The First Thing You’re NOT Going To Do! The first thing you’re NOT going to do is meet with your peers in development, sales, marketing, services, etc. You’ll be forever playing defense.
Userpilot
DECEMBER 10, 2023
Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? Ben Williams talk on product-led sales. Ben Williams talk on product-led sales. In the sales-led model (SLG) , it’s the sales reps who nurture leads and close deals.
Product Management University
OCTOBER 6, 2020
With very few exceptions, there are no RFPs, no sales demos, no contract negotiations, no training, no implementations, etc. That same analogy is now in play for product marketing as they’re tasked with creating a self-service marketing, sales and adoption model. The Impact of Product Led Growth on Product Management.
Expert insights. Personalized for you.
130 
Let's personalize your content