what-should-a-product-manager-do-2 
Roman Pichler
NOVEMBER 6, 2023
Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[
Product Management University
APRIL 17, 2024
If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.
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Roman Pichler
SEPTEMBER 13, 2022
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.
Product Management University
APRIL 8, 2024
But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. Everyone knows what they are, so there’s no need to rehash them. I want to focus on the responsibilities of B2B product management that don’t get much airtime.
Speaker: Shardul Mehta, VP of Product Management, Amwell
As a product manager, it is our job to drive sustainable business growth. And one of the chief ways we do that is by crafting a coherent product roadmap. Thanks to these roadmaps, everyone knows what we’re working on now vs. later, where we’re headed, and how we’re getting there. The bad news? The good news?
Lenny Rachitsky
APRIL 9, 2024
Each week I tackle reader questions about building product, driving growth, and accelerating your career. What it is: Work alongside me to learn how I do what I do, share your unique knowledge with the world (through guest posts), and jump-start (or simply explore) a newsletter/podcast career.
Roman Pichler
JULY 5, 2022
The Head of Product Role. A head of product is someone who manages a group of product people—individuals who look after one or more products and who may be called product manager or product owner. You should therefore tailor my recommendations to your team and organisation.
Speaker: Tim Herbig, Director, iridion
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? How to create a product culture which is data-informed , not data-driven.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. Tune in on February 26th and get the answers to questions such as: What is an innovation ecosystem? What do I measure to know I'm making progress?
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