Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. These roundtables are intimate, invite-only events for SiriusDecisions clients where we facilitate open discussion between functional leaders from different b-to-b organizations on a chosen topic of interest. Join me in Austin and San Francisco this Fall.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. Upcoming Events. BoS Europe 2019 BoS USA 2019. Transcript.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. These roundtables are intimate, invite-only events for SiriusDecisions clients where we facilitate open discussion between functional leaders from different b-to-b organizations on a chosen topic of interest. Join me in Austin and San Francisco this Fall.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol & Bath.

Product Research 112

Product Research Customer Experience Entertainment Consulting 112

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol & Bath.

Product Research 99

Product Research Customer Experience Entertainment Consulting 99

bpma ProductHub

DECEMBER 12, 2016

I’ll admit that early stage startups don’t always (think that they) need product managers BUT that’s not always the case. Heck, you could even start your own startup (after all, you do know a thing or two about product-market fit and how to create products, don’t you?).

Research Software 150

Research Software Product Management Product Manager Startups 150

Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. The events season is upon us! This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. It should be a great event — learn more and get your tickets today! ProductCamp St. Louis, which is now in its 5th year.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. The events season is upon us! This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. It should be a great event — learn more and get your tickets today! ProductCamp St. Louis, which is now in its 5th year.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

MARCH 6, 2016

All participants will have the option to receive a summary of the results and it will be a great way to compare how your product team compares. SiriusDecisions 2016 Summit. I’m pleased to announce that for the first time the Summit will feature a Product Leadership Exchange. Recent Product Management Interviews.

User Testing 79

User Testing Leadership Customer Feedback Product Research 79

Business of Software Conference

JANUARY 19, 2021

Nandini has been immersed in the world of brand safety & digital advertising since 2016, when she began running Sleeping Giants, the social media campaign that alerted advertisers that their ads were funding hate speech on Breitbart News. Transcript coming soon… Upcoming Events. Nandini Jammi // Co-Founder Check My Ads.

CTO 52

CTO Advertising Leadership Customer Experience 52

Product Innovation Educators

JUNE 24, 2016

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Which of the 3 types of product mangers are you? (1) 1) Builders – the classic product manager. (2) 3) Innovators – product/market fit creators. 1) Healthcare.

Customer Feedback 48

Customer Feedback Artificial Inteligence User Testing Product Management 48

Good Product Manager

JANUARY 29, 2017

Wednesday, February 8 : I’ll be moderating a panel discussion on How To Enable Sales for the San Francisco Product Marketing Meetup. May 16-19 : I’ll be Las Vegas for the SiriusDecisions Summit (one of “ 7 events no product manager should miss this year “). Applying Agile to Marketing.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Good Product Manager

JANUARY 29, 2017

Wednesday, February 8 : I’ll be moderating a panel discussion on How To Enable Sales for the San Francisco Product Marketing Meetup. May 16-19 : I’ll be Las Vegas for the SiriusDecisions Summit (one of “ 7 events no product manager should miss this year “). Applying Agile to Marketing.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Good Product Manager

MARCH 6, 2016

All participants will have the option to receive a summary of the results and it will be a great way to compare how your product team compares. SiriusDecisions 2016 Summit. I’m pleased to announce that for the first time the Summit will feature a Product Leadership Exchange. Recent Product Management Interviews.

User Testing 60

User Testing Leadership Customer Feedback Product Research 60

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? Ready to elevate your overall marketing messaging? It must meet customer expectations.

Research Software 89

Research Software Feedback Software Messaging Reporting Tools 89

Mind the Product

JANUARY 23, 2017

Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops, more networking events around the conference, and more fun than ever before. We’ll announce the rest of the speakers over the coming months, but trust us you don’t want to miss this event!

Research Software 70

Research Software User Testing Customer Experience Workshop 70

Mind the Product

MARCH 23, 2017

Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry. After her work on the Creative Cloud, Lea went on to manage the consumer business at Adobe where she had responsibility for all marketing, product, and engineering.

Research Software 81

Research Software Enterprise User Testing Workshop 81

Mind the Product

JUNE 13, 2018

Ivy is currently the Vice President of Design for the Hardware Product Area at Google, which was officially formed in 2016. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. The #mtpcon London speakers. More speakers to come!

User Testing 87

User Testing Data Visualization Workshop Product Research 87

Mind the Product

MARCH 16, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. So what are you waiting for? Get those tickets now!

Research Software 75

Research Software User Testing Product Research Workshop 75

Mironov Consulting

JULY 25, 2016

Here are two talks from the Agile Alliance’s 2016 conference in Atlanta: What: Agile2016, July 25 – 29 , Atlanta, GA. Intro to Agile Product Innovation, Weds, July 27th. Product folks often focus the discussion externally: how do we build products that customers and buyers find more innovative?

Agile 45

Agile Customer Experience Definition UX 45

Userpilot

DECEMBER 23, 2020

We’ve interviewed several prominent names in the industry, including the CEO of Product School, Carlos Gonzalez de Villaumbrosia; Andrea Saez, Head of Product Growth and Education at ProdPad; Gen Furukawa, Co-Founder at Prehook; Natália Kimli?ková, Trends to Watch In Product – Table of Contents. Natália Kimli?ková,

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Trust us – you don’t want to miss this event! So what are you waiting for?

Research Software 75

Research Software User Testing Customer Experience Workshop 75

Gainsight

APRIL 12, 2023

But this process was also hard: We had to get alignment across Product, Marketing, Sales, CS and PS on what our end-to-end value (from 30K feet to 30 feet). But eventually, you hit the frontier of your initial Total Addressable Market and your new logos per year flatten out. Lead our clients to the outcome.

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Enterprise 52

Mind the Product

APRIL 11, 2017

Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry. After her work on the Creative Cloud, Lea went on to manage the consumer business at Adobe where she had responsibility for all marketing, product, and engineering.

Research Software 70

Research Software Analytic Tools User Testing Product Research 70

Pragmatic Marketing

APRIL 3, 2018

This model is growing fast: global revenue in the SaaS industry topped $43 billion by mid-2017, up 23 percent from 2016. Along with this rapid adoption comes a need for product managers and product marketers to re-imagine their roles. Customer churn is a big deal in the subscription-based revenue model of SaaS.

User Testing 70

User Testing Customer Feedback Customer Experience Reporting Tools 70

Mixpanel

JANUARY 11, 2021

Viacom18 proactively forayed into the OTT business in late 2015 and went live with Voot—our mobile-first video-on-demand platform—in mid-2016. In the most recent example, we launched our subscription product in February 2020. We’re careful to separate metrics on business health from those on product health.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Userpilot

JANUARY 12, 2024

Measuring progression through sales and marketing funnels. Its use cases include: Comparing products or categories. Visualizing web traffic or product usage by month or year. Tracking marketing conversions , etc. Analyzing event distribution over multiple platforms. Product usability tests , etc.

Data Visualization 93

Data Visualization Analytic Tools Onboarding KPIs Research Software 93

Intercom, Inc.

OCTOBER 31, 2019

Tim has spent his entire professional career focusing on productivity, from Sybase to TLA-Tencor to Facebook where, over his six-year tenure (2010 – 2016), the amount of revenue per employee doubled to $1.8 The same thing is true with calendar events distributed over email. million apiece.

Data Visualization 169

Data Visualization Artificial Inteligence Customer Experience Technology 169

Business of Software Conference

JULY 26, 2016

Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Userpilot

DECEMBER 17, 2021

SaaS pricing models and strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. The fact that prospective customers need to commit to ongoing payments means it will be harder to convince your target market to make their first purchase. Easier marketing. Limited market.

Research Software 86

Research Software User Testing Strategy Customer Experience 86

Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. But this isn’t the end goal.

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145

Userpilot

AUGUST 27, 2020

The term was coined by Bangaly Kaba during his time leading on growth at Instagram between 2016 and 2018. If you’re a SaaS product manager, those kinds of numbers will have you on the edge of your seat. Then maybe there’s a product-market fit issue arising from your ads and landing pages. Source: twitter.com.

Analytic Tools 66

Analytic Tools Customer Experience User Testing Customer Feedback 66

Business of Software Conference

FEBRUARY 16, 2021

And we also learned that kind of the market we’re in wasn’t the best. 5:02 James Avery, Kevel: And then so that, that gets up to like, 2016 17 we hadn’t raised any more money, we got back to profitability. We raised money and I thought once I can hire a salesperson, things will really just accelerate.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. But this isn’t the end goal.

User Testing 59

User Testing Customer Experience Customer Feedback Research Software 59