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Sales Technology: 3 Trends You Need to Know

Intercom, Inc.

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. Below, we take a closer look at the top three trends in the sales tech landscape to consider when choosing the right software for your sales organization.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. This trend shows no signs of slowing down.

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Digital Customer Experience: How to Thrive in 2022

UX Studio

People fall in love with the experience , not the technology behind it. trillion a year due to experiences that fall short of expectations. They’re also more likely to generate word-of-mouth marketing by leaving a review and recommending it to their friends. . Increased positive reviews, and recommendations.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

While not technically a part of the positioning process, successful positioning is not possible without researching the market. It allows brands to show their originality and differentiate their products from others. And as they do so, they may show little restraint in venting their dissatisfaction in reviews and on social media.

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Why Digital Customer Success Is Crucial in 2023 and Beyond

Gainsight

While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. Digital CS is a key differentiator that can help companies win new business and scale efficiently to get a competitive edge.

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Building a Multi-Dimensional Roadmap

The Product Coalition

After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders. Being plug-and-play, or aiming there, was our added value and a differentiator compared to other security products. The search, though, wasn’t trivial.

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Redefining Product Leadership: What We Can Learn from Rock Stars

People-First Product Leadership

Often because the more senior leaders are concerned a “top” performer will leave or the business accepts such behaviors in support of “radical candor” Digging back into the data again, a 2022 survey by Pew Research Center noted 58% of Americans say they have or have had a boss who made their work life difficult.