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Why Positioning Fails in Sales

Business of Software Conference

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

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Product Drive 2023 – How to Build Products Users Love

Userpilot

It’s 2023, and customers have options. The expert speakers at Product Drive 2023 will answer these and many more questions. The 2023 edition is the biggest so far, with 20 speakers and four categories. However, there has been an explosion in 2023, and you can’t escape incorporating AI into your processes.

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Product Briefing – November 2, 2023

Department of Product

Plain describes itself as ‘CS without the BS’ and is positioning itself as a modern customer service tool to support modern product development teams. Finally, if you’re looking for new ways to test pricing and positioning before releasing a new product or feature, this tool could really help. Enjoy the rest of your week!

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My Year in Design?—?2023

UX Planet

My Year in Design — 2023 I’ve been writing these look-back articles since 2016 (well regarding my year in Design that took place in 2015). In all the years I’ve worked in the US (17 years), I’ve never witnessed a job market dynamics quite like the ones that occurred in 2023.

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The Key to Agile Team Motivation

Speaker: Robert Webber, Author and Innovation Leader

Management was never taught how to establish the positive and supportive environment necessary to motivate self-directed teams, resulting in disappointing Agile transitions. December 13, 2023 at 9:30am PST, 12:30pm EST, 5:30pm GMT Use Product Management Today’s webinars to earn professional development hours!

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Mystic Mark’s 2023 Predictions

Business of Software Conference

Not just for ‘ lifestyle ‘ businesses, remote working is being talked about but there are still lots of issues in the way it is positioned and viewed within high growth companies. This year I’m laying down some predictions for 2023. 2023 will be the year that AI starts to become embedded in what we do. Remote Working.

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Product Briefing – September 14, 2023

Department of Product

The new product is under wraps at the moment but the company has started hiring for key positions to help develop it. CFO Amy Hood says the company’s 160 million user base for 365 and the positive feedback received for copilot so far means they’re confident they’ll reach the milestone. Enter your email to receive your briefing.

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Roadmap Personas: The Best Way to Set Expectations for Teams, Clients, and Leadership

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Learning objectives: How to create a roadmap that helps the team focus on what they need now, while offering a look-ahead to the future How to leverage your product's position on the technology adoption curve to choose the right customer-focused roadmap How to present options in a rolling wave roadmap, especially if your product is novel and not yet (..)