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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. They were more of a conversation about the industry landscape in healthcare and how it was affecting the various areas of the business where my products were relevant. That formula just made us sound like everyone else.

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Built for you: Two-way SMS, a next-generation Inbox, smarter bots, and more

Intercom, Inc.

If you joined us for New at Intercom last month, you may already have some idea of what’s in store on Built For You this month, (but if not, you can watch it on-demand here ). Head over to our help center for a demo video and to learn more about what’s new. Learn more about creating dynamic email content here.

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ONE THING on Feedback

Product Culture

Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly 5 2 2 2 2 Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com.

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Intercom’s product principles: Creating personal products by design

Intercom, Inc.

Here are some of the ways it makes us better designers by encouraging us to: . As designers, we’re constantly thinking about how to reduce the number of clicks in a workflow”. As designers, we’re constantly thinking about how to reduce the number of clicks in a workflow. Consistently prioritize user needs.

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Core Concept: Getting Engineers to Embrace the Product Trio

Product Talk

Over the past few weeks, we’ve been looking at common questions about the product trio. Today’s post is about getting your engineers more involved in your product trio. While I’ve met many engineers who don’t want to do discovery , I’ve rarely met an engineer who didn’t have an opinion about what the team should be building.

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Ask Teresa: What Should You Do With Insights That Don’t Come from Customer Interviews?

Product Talk

Today’s Ask Teresa tackles what to do about the customer insights you receive outside of customer interviews. Question: What should we do about other forms of insights we receive from customers such as requests via support, sales, or other surveys? This results in us building way too much. Come join us! Tweet This.

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How To Avoid the Product Version 1 and Done Dilemma

Product Management University

In B2B/B2B2C it’s more about making customers better at their business in ways that have operational and strategic value, an approach that doesn’t always require a constant string of new products to get the same growth results. They’re of the opinion that a string of home run products is the only way to drive growth.

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