‘Niching’ Down
The Product Coalition
MARCH 6, 2024
It was an app that you could use to read the news, listen to the radio, and even set an alarm clock where you could “wake up with the ABC” — yes, you read that right! For the rest of us, however, I’m yet to see such super-apps work out. Even rebranding it to be clearly the “ABC News App”. No kidding! Niche Canvas.
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