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Crafting a go-to-market strategy for enterprise product management

Mind the Product

This article delves into the distinct challenges and essential strategies for a successful Go-to-Market (GTM) approach within the enterprise domain. By highlighting the intricate buying journey in Read more » The post Crafting a go-to-market strategy for enterprise product management appeared first on Mind the Product.

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Ensuring Intercom’s interoperability for enterprise customers

Intercom, Inc.

The scale of enterprise businesses makes them inherently complex – they rely on a suite of tools tailored for specific workflows. This is the fourth post in a content series exploring Intercom’s investment in supporting enterprises. Explore other articles in the series. Explore other articles in the series.

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API Opportunity for Enterprise

The Product Coalition

This article looks at selected research, trends, and data points that support this view. APIs strategically essential for building enterprise value Traffic data doesn’t always correlate to enterprise strategy or value, but in this case the importance of APIs is also found in analysis of the relationship APIs have to strategy.

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PLG for Enterprise: Best Practices for Scalable Business Growth

Userpilot

PLG for enterprise? This is the main question that the article tackles. As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium. Moreover, the enterprise sales funnel is more complicated than a product-led growth funnel. Is this even possible to make it work?

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Enterprise UX Design: Make me think

The Product Coalition

Enterprise UX Design: Make Me Think “Don’t make me think” is a renowned mantra in the world of design, coined by Steve Krug. Download the Design Validation Checklist: Download the Ultimate Design Validation Checklist In this article, we’d like to look into enterprise design and its peculiarities.

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Use this pro tip to instantly send articles from Feedly to external recipients

Roy Madden

One Feedly Enterprise customer had come up with a clever trick to automatically email articles to a predefined group of 6 emails. Remi, Customer Success & Operations lead at Feedly, helped one team find an even simpler way for instantly sending articles to external recipients. And since the articles were sent from Feedly ?

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How many product managers does it take to write an article?

The Product Coalition

Gabby Zilkha is a product manager in the enterprise software space working at SAP on the Conversational AI team (a group that luckily appreciates punny user story names). List out 5 different types of people who may use your product How many product managers does it take to write an article? You can follow her on Twitter @Bgronz.

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