articles sales 
Product Management University
APRIL 17, 2024
If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. Sales signs up for a number and then everyone does whatever’s necessary to hit the number.
Roman Pichler
NOVEMBER 6, 2023
Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Roman Pichler
MAY 4, 2022
Listen to this article: [link]. You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep. Why the Scrum Team is Not Enough. Scrum is a popular agile framework.
Product Talk
OCTOBER 4, 2023
Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. This is like asking a sales rep to close a specific deal on a specific date. Sales reps can commit to quotas, but they can’t always tell you what sale will close when.
Product Talk
OCTOBER 11, 2023
When interviewing readers, we uncovered a common desire: “I know someone who should read this article.” We’ve chosen this as our target opportunity and have generated three potential solutions: Add social media share buttons that allow people to quickly share the title and URL of the article. See this article for more on why.
Mind the Product
FEBRUARY 13, 2024
This article offers practical advice on what data you should gather from your Go-to-market teams, like sales and customer success teams. Read more » The post Getting data from GTM teams- a guide for product managers appeared first on Mind the Product.
Roman Pichler
AUGUST 16, 2022
Listen to this article: [link]. Imagine that John is a sales rep and a key stakeholder who hardly ever attends the product strategy workshops you’ve invited him to. You can find more guidance on how to listen effectively in my article Listening Practices for Product People and in my book How to Lead in Product Management.
Expert insights. Personalized for you.
147 
Let's personalize your content