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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

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Reaccelerate: Finding new engines of growth in your business

Intercom, Inc.

But if I ask you to explain what are the most specific pieces of your business that are really healthy and growing, end to end, from brand to demand, from demand to conversion, to usage and satisfaction to retention and expansion, would you be able to answer? If their value isn’t differentiated (i.e. I’ll talk through them.

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Product Portfolio Management & the Strategic Ripple Effect 4 of 10 – Market Strategy vs. Product Strategies

Product Management University

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. I guess that shouldn’t be a surprise since everything revolves around the products. Here are three big things to consider.

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How we’re building a marketing engine to move upmarket

Intercom, Inc.

Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. The post How we’re building a marketing engine to move upmarket appeared first on Inside Intercom.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.

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White Label Software and Analytics: Enhancing Your Brand

Reveal

A major feature that falls within embedded analytics is the ability to white label a vendor’s data visualization and analytics software to match the branding in your current application. Maintaining Brand Identity : You don’t want your users to feel like something in your application doesn’t belong. See Reveal in Action.

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. While their socially oriented purpose was commendable, the company faced hurdles in value delivery across their business model, product offering, and brand differentiation in a rapidly changing market.

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