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The Art of Naming: How To Overcome Challenges in Naming Products, Services, and Companies

The Product Coalition

How long does it take to name a baby? And how do you go about exploring options and choosing a winning name? But naming a business, product, or service shouldn’t feel so personal, should it? Do you already have a name? Agree on foundational framing to work within Do you have a fully formed brand guide?

Naming 78
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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

His name is Eric. How do you collectively build your marketing persona through a workshop? Preparing for a Persona Workshop. Market research and having a customer proxy are prerequisites for a persona workshop. Company name. Relationship with other products/brands. Unbelievable! Who is this person?

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Same Product, Different Brands

Dear Strategy

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! And so I ended up going with another brand altogether. Let’s say I have two brands in my portfolio.

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10 Tips for Effective Product Management Meetings

Roman Pichler

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Consider sharing the input beforehand when you run a strategy workshop so that people can prepare for the meeting. Listen to this article: [link]. 1 Set an Objective. What’s the meeting about?

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An Organic Farm Startup Onboarding Strategy

The Product Coalition

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Let me walk through the entire workshop in the phases with its results. They always ask do they need to do everything themselves or only something for the brand creation.

Startups 121
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Rebranding – Bridging the Gap

freshtrax

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Since 2015, we began providing workshop-style services, mostly to Japanese enterprises, based on design thinking.