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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

Sure, the product is what prospects are buying in the literal sense, but with few exceptions, the biggest thing that’ll differentiate your products and your organization in the sales process is…YOU! The Simple Secret to Differentiation Think about someone you really enjoyed buying from. What made that buying experience so enjoyable?

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Build vs. Buy: When to Buy Software or Build It Yourself

Alchemer Mobile

“Should we buy this software or should we build it?” The build vs. buy question is both one of the most common and one of the most challenging dilemmas facing product managers. Total cost of ownership: How much will the software cost to buy? Total cost of ownership Next, ask yourself: Is it cheaper to build or buy this software?

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Build vs. Buy: When to Buy Software or Build It Yourself

Alchemer Mobile

“Should we buy this software or should we build it?” The build vs. buy question is both one of the most common and one of the most challenging dilemmas facing product managers. . 5 common considerations before you decide to build or buy. Total cost of ownership: How much will the software cost to buy?

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Sales Psychology: Why You Make Terrible Buying Choices

Nir Eyal

The post Sales Psychology: Why You Make Terrible Buying Choices appeared first on Nir and Far. During the holidays, we’re bombarded with ads and sales pitches that use psychological tactics to grab our attention. These messages make it tough for us to make smart shopping choices.

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The Big Payoff of Application Analytics

You’ll learn: The challenges of missing or outdated analytics How buying an analytics solution can bring new life and revenue to older applications The value of embedding analytics to users, development teams, and the bottom line

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Customers Don’t Buy AI. They Buy a Solution to a Problem

Daniel Elizalde IoT Blog

Unfortunately, many companies latch onto the hype, and […] The post Customers Don’t Buy AI. They Buy a Solution to a Problem first appeared on Daniel Elizalde. The post Customers Don’t Buy AI. They Buy a Solution to a Problem appeared first on Daniel Elizalde.

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Why I Didn’t Buy Heap: A Cautionary Tale About Failing Self-Service Users

The Product Coalition

For that reason, I actually considered buying both — not a small expense for a struggling startup. Buying it was almost a treat, a way for me to say to myself: “Good job Guy, you deserve this”. Product Both products provide quantitative analytics and session recording. Heap is a solid product. In fact, it’s a bit annoying.

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The Definitive Guide to Embedded Analytics

Inside you will learn: How embedded analytics has become essential to business applications When to buy an embedded analytics solution and when to build one How to go-to-market, from pricing and packaging to external promotion How to build a business case and sell the project internally The future of embedded analytics …plus so much more.

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Omnichannel is Multichannel 2.0

The lines between business buying and consumer buying habits are being blurred. A roadmap for those who want to transition from multichannel to omnichannel marketing. Today’s consumers have evolved. In 2022, our offline and online worlds are more integrated than ever before. Today’s buyers expect more and it’s up to you to deliver.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Larger buying committees. Longer sales cycles. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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5 Essential Pieces of a Prospecting Solution

Steps your buying committee must go through when purchasing a prospecting solution. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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How to Choose an AI Vendor

Real-world best practices for getting company buy-in, vendor selection, and tracking progress. This report explores why it is so challenging to choose an AI vendor and what you should consider as you seek a partner in AI. This white paper covers: The top challenges businesses face when evaluating AI vendors.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.