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Why Positioning Fails in Sales

Business of Software Conference

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? February Product Conferences. We are already halfway through the shortest month of the year, but that doesn’t mean you have missed your chance at some quality conferences. What: The largest online product management conference in the world with years of digital experience.

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Reduce, Reuse, Recycle

Business of Software Conference

Merch Eco-Friendly Recycle At Business of Software we want to make a positive impact to you and your business whilst avoiding a negative impact on the world. You can pick up your conference merch from the reg desk along with your badge and lanyard. This has been made even more clear in the aftermath of the pandemic.

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Product positioning, knowledge and brand awareness are your first ports of call in the early days. Get comfortable traveling to your audience rather than expecting them to come to you. The most obvious carrot in many cases is a tech conference that fits your target customer audience. They’re now just called “events.”

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Accommodation in Cambridge

Business of Software Conference

Whenever and wherever you are travelling, it’s good to get some local knowledge of the best places to stay. As Cambridge UK is the hometown of BoS, we are perfectly positioned to give you a low down of the best and highest regarded hotels in the city. Join our friendly list for event updates, ideas & inspiration.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. They can help you shape your product development, refine your positioning and differentiation strategies, and develop a compelling unique value proposition. Such insights are invaluable.

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How BoS Sparked Inspiration

Business of Software Conference

This was my second time attending the BoS conference in-person, and I learned that’s a common denominator of the event. The content is of the highest quality, the people are friendly and approachable, and – as a woman traveling alone – I always feel safe at this event (and I can’t say that for other events).