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Des Traynor talks startup strategy, product fundamentals and Enterprise SaaS on 20VC

Intercom, Inc.

Des shares insights from the full range of his career – the chat is packed full of anecdotes and lessons about the origins of Intercom, the most enduring startup myths, his approach to angel investing, the challenge of SaaS product marketing, and much more. ” Two of the Biggest Myths in Startups: Being First and Defensibility.

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Startups, Avoid Being Vitamins At All Costs

The Product Coalition

We were definitely not a pain point. For enterprises that only adopt 3 to 5 new tools every year, it is going to be very hard for you to get in this list of top tools to integrate. With our previous product, we would give you 20% more data for better analytics and marketing ROI calculations. thanks to us. We were a vitamin.

Startups 169
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To PLG or not to PLG

The Product Coalition

Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? Why NOT to PLG I’ll start off by saying that even though we went with PLG, I still don’t think it’s the best choice for most startups: First of all, it’s not a good fit for many companies and products. To PLG later?

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HOW A CAPSTONE PROJECT LED TO A ROBUST FUTURE IN PRODUCT MANAGEMENT.

Product Management Unpacked

I’d worked for a startup in Hyderabad, India where everyone had to wear different hats,“ recalls Debashish. “I UPMC Enterprises Provides Deep Insight Into Product Management. When asked to be an MSPM capstone sponsor, UPMC Enterprises was happy to partner with the program. And it’s CMU.”. And The Healthcare Industry.

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The Must-Read Book List for Building New Product Ventures

The Product Coalition

We’re kicking off a new venture with an enterprise tech product at its core. I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. for building a new product venture, or, in this case, selling software to enterprise. Venture Building 1.

Books 186
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A Data-Driven Case: Market Sizing (TAM, SAM, SOM) & GTM Goals

The Product Coalition

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Case: “ Suppose you have been hired as a PM for a tech startup that is trying to launch smartwatches in India in a non-premium segment. Simple definition of TAM, SAM, SOM ??

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Product-Led Growth Is a Misleading Name

The Product Coalition

and moreover, that the most common interpretation was not at all what I wanted to deal with, and definitely not where I believe (to date) most entrepreneurs need help. That’s the whole reason VCs invest in startups. They are all definitely part of the promise of PLG, but the journey to PLG doesn’t start there.

Naming 131