Gainsight
SEPTEMBER 22, 2023
Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.
Userpilot
APRIL 22, 2024
Review feature usage data. Niche features can be a powerful differentiator and build loyalty within that particular audience. For example, Xero, the online accounting software, has a feature that automates tax calculations based on the tax rates and rules of the user’s configured region. Usability features. Power features.
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Intercom, Inc.
OCTOBER 14, 2019
“The old world of sales was akin to a high stakes poker table” If you’ve tried shopping for software in the last two decades, you’ve likely experienced the old world of sales. This is largely due to a couple factors: Software buyers are more educated than ever before.
Product Management Unpacked
MAY 13, 2020
This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. Today, product management has evolved into one of the most critical roles in software organizations.
Userpilot
NOVEMBER 2, 2022
Invest in customer education throughout the entire user journey. Position yourselves as industry experts by offering additional resources and advice related to your niche, outside of product education. Differentiate your product through customization. Invest in customer education. Social proof is a powerful selling tool.
ProductPlan
MARCH 14, 2023
They range from gargantuan MRI machines to cotton swabs to the patient portal software for scheduling appointments. Likewise, all four personas often need education about product capabilities, features, risks, and advantages. But delivering those services requires hundreds if not thousands of products.
Userpilot
JANUARY 30, 2023
Offering educational webinars showcasing the value of your product, like Userpilot. They're important for software development to get early feedback, but they usually don't stick around. Here, the marketing and sales team's job is to nurture the leads with educative content, valuable resources, and trust building.
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