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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

For example, if you’re marketing the value of your “enterprise financial management” portfolio to hospitals, you’d communicate how it ultimately gives them a competitive advantage (better patient experience) via greater financial flexibility to execute their top strategic priorities. It’s a case of trying to be everything to everyone.

Marketing 148
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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Around that time, a healthy startup should have established: A solid team A great product/service with at least one core value proposition A base of loyal and highly satisfied customers Once the founder sees good traction with 50+ enterprise customers and/or thousands of users, they face a dilemma.

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Product Management in 2021: Skills That Will Matter

NextBigWhat

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds. A lot of it.

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Value Engineering and Build vs. Rent

Mironov Consulting

 Renting (licensing) means we can put more of our own effort into market differentiators. So a first pass at value engineering – doubling down on our core tech and market differentiation – might look like this: Logistics Apps HR Apps Agile Apps Security Apps CRM Apps We’re in the Logistics software business build?

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. A product without a distinct purpose may blend in with the competition and fail to stand out.

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Building a Multi-Dimensional Roadmap

The Product Coalition

Being plug-and-play, or aiming there, was our added value and a differentiator compared to other security products. To see these trade-offs clearly, you can name each phase and chart in each series. The name should reflect the outcome or result that you are expecting to have at this point (e.g.

Roadmap 149
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Globally Trusted Top IoT Application Development Companies

The Product Coalition

With IoT security gateways and data analytics services, IoT service providers help to deliver differentiated services that boost the efficiency of the organization by reducing the overall cost. Contus Contus, a leading Software as a Product company provides Digital Engineering services for global Enterprises.