Should Product Positioning and Sales Narratives be Different?
Product Management University
JULY 18, 2023
Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree! We tend to overthink our messaging, try to say too much, try too hard to be eloquent with our words and if there aren’t a lot of superlatives and buzzwords, we feel like we’ve failed.
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