Sat.Feb 15, 2020 - Fri.Feb 21, 2020

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5 tips for getting consumer insights with usability testing

TryMyUI

Are you a UX designer or a consumer insights specialist? In this post, we take a look at how to get the consumer insights that usability testing and UX design methodology can give you. The post 5 tips for getting consumer insights with usability testing appeared first on TryMyUI Blog.

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Contradictions in the Craft of Product Management

Mind the Product

Product managers can encounter no end of contradictions as they drive for good outcomes for their products. What are these contradictions and how can product managers deal with them? Google is a juggling elephant. It serves conflicting needs of large user segments. One is the need of billions of consumers looking for the most accurate answers, another is of millions of companies wanting to introduce new products to consumers who are not necessarily looking for them.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

Mastering the craft of product management is no easy task. Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

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The Beautiful Mess by John Cutler

Mind the Product

John Cutler is a Product Evangelist at Amplitude who helps product teams to become happier and more effective. Here, in his 2020 MTP Engage Manchester talk, he explains how we must all embrace ‘the beautiful mess’ and learn to navigate change in order to be more successful. Watch the video to see his talk in full. Or read on for an overview of his key points: Product is hard everywhere.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Ten Non-Obvious Tips for Product Leaders in 2020

ProductCraft

This article originally appeared on BryceYork.com. As we start a new decade, I took a lot of time to reflect on my nearly ten years working in product. I took a lot of notes on the lessons I’ve learned along the way, and this essay shortlists the top 10, prioritized by practicality and non-obviousness so. Read more » The post Ten Non-Obvious Tips for Product Leaders in 2020 appeared first on ProductCraft by Pendo.

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How Much Does It (Really) Cost To Build An App?

Arkenea

Estimating the costs of app development is a tricky task. The distinctive set of requirements for each project and the multitude of variables involved make computation of cost of developing an app highly complex. While it is common knowledge that there is a huge variation in app development costs across the globe with the prices […]. The post How Much Does It (Really) Cost To Build An App?

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Why you Should Treat Your Resume as Your Professional Product

Mind the Product

To help hiring managers and recruiters, like myself, decide whether or not to interview you, it can be a great exercise to treat your resume like a professional product. Here I’ll share some useful pointers on how to do just that. Having reviewed hundreds of product managers’ resumes in the last year I’m sure I’ll have overlooked some fantastic candidates, simply because their CVs didn’t shine.

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Brew and Review: Building a knowledge sharing loop for Customer Success

Intercom, Inc.

It was almost a year ago when our Customer Success team came up against an issue that all growing teams face: knowledge sharing. We had a large group of talented people – some who knew features and workarounds better than anyone else, some who were experts in technical concepts, some who excelled in project and relationship management, and others who had a deep knowledge of particular industries.

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Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them

Alchemer Mobile

Emotion is at the heart of understanding, measuring, and improving our relationships. And people are emotionally invested in brands. When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Respecting Engineers

The Product Guy

Communicate, uplift and understand the spectrum of engineers to maximize the product and experience for everyone. Watch and learn more from product management expert, Tanya Koshy.

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I Got 99 Problems – Learning From Jay-Z – Marc Abraham on The Product Experience

Mind the Product

If you listen to the end credits of the podcast every week, then you already know Marc Abraham’s voice – he’s ProductTank’s Global Coordinator, a co-curator of the Mind the Product conference, an author (of My Product Management Toolkit ), and he’s got a day job as a Head of Product at ASOS. What you might not know about him is that he’s a huge hip-hop fan, and has managed to combine what he’s learned from Jay-Z with how he approaches his daily practice

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The evolution of Ember at Intercom

Intercom, Inc.

Last fall, I gave a talk at the JSDayIE conference in Dublin about how Intercom and Ember have evolved together over the past six years. It’s one of those facts of startup life that is easy to overlook, but the success and growth of companies can be deeply intertwined with the technology they use in their stack, and I’d like to explain how that has been the case with Intercom and Ember.

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TEI 269: Do this to not let your design sprints slump – with Douglas Ferguson

Product Innovation Educators

How product managers can generate ideas fast using a Design Sprint and then what to do. Have you been part of a Design Thinking or Design Sprint activity? I’ve used both approaches to explore customer problems, consider solutions, and create early prototypes of solutions. They’re great activities. But what happens after creating prototypes?

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Creating a Culture of Experimentation

The Product Guy

Being a champion for a culture of experimentation within your organization: By combining executive buy-in, initial proof points, and an atmosphere of enviable success, experimentation can take hold and lead to meaningful results for any business. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation on this topic.

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Metrics that matter to Suiteness: What hotels measure to put heads in beds

Mixpanel

Suiteness, a remote-first company inspired by Basecamp, has a very clear mission: make booking multiple bedrooms at hotels affordable for families and friends. In the latest edition of our Metrics that Matter series , we discover the immense market opportunity in connecting customers to hotel suites, and why Airbnb, Booking.com, and major hotel chains rely on Kyle Killion, the founder of Suiteness , to increase bookings.

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How to Announce Product Updates To Drive User Adoption and Conversions?

Userpilot

So your team deployed new product updates again this week. But instead of hearing feedback about the new features, all you got are… …crickets. . There’s something you need to know about your users. Users don’t care about your new features. They care about what those new features can do for them. They’re humans and human brains are hard-wired to follow the easier path with least resistance.

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Stories From the ProductTank Community – Pune, India

Mind the Product

In the first of this new series – Stories From the ProductTank Community – ProductTank Pune organiser, Sanchi Gupta, explains how their community has seen awesome growth since launching in 2019 – and it’s not showing any signs of slowing down! What is it that motivated you to run ProductTank? The idea of bringing ProductTank to Pune was to build a platform where people could share knowledge and grow together in the community of Product Managers.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Rich Mironov knows how to build products that your customers will actually use (and shares his expertise with you)

ProductBoard

Rich Mironov is a product person through and through. As a product manager and leader for three decades and counting (“turns out that if you stick with it for 30 years, you can be an overnight success!”), he believes in clearly defining product vision and strategy, getting to the bottom of big user problems, and actually talking to users before building anything.

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5 Books Every Product Manager Should Read

The Product Coalition

What books I read and re-read in my Product Manager Journey Continue reading on ProductCoalition.com ».

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Creating a product roadmap is easy

Street Smart Product Manager

You just have to know how… Creating a product roadmap is one of the most important deliverables for a product manager. As product managers, we’re expected to set the direction of our products. Everyone in the organization wants and needs to understand, “Where are we going?” and “Why?” The product roadmap helps do that.

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How to Ace a Strategic Research Project as a Team of One by Jillian Wells

Mind the Product

Making innovative products starts with better understanding the problem you’re trying to solve before you actually solve it. How can you better understand the problem you’re trying to solve? Through research. In this ProductTank San Francisco talk, Jillian Wells , then a Senior User Researcher at Intercom, provides some tips for acing strategic research.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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7 lessons learned from 5 years of product-led experimentation

ProductBoard

How do you run product-led growth experiments in your company? Do you have a clearly defined system? Or do you use trial and error with little to no structure and hope the most promising ideas stick? Having a clear cut process in running experiments is critical for unlocking the full growth potential of your product and getting the most of your team’s efforts.

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eBay’s search metrics used to suck

The Product Coalition

Photo by Khachik Simonian on Unsplash To live in the Information Age sounds fun and, for the most part, it is. In this age, data is becoming increasingly easier to collect. But as we get more and more of it, to organise this data into information we can get meaning and value from becomes a challenge in itself. Here, I’ll walk you through the failure that was eBay’s early-day search, and what we can learn from it.

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5 Mistakes That Are Ruining Your Product Experience

Gainsight

Are you delivering a product experience your users want or are you just going through the motions? In a world full of products offering the same results as yours, one of the best ways to stand out is through your product experience. What makes companies like Slack and Amazon so successful is their dedication to their user’s needs (you might know it as “customer obsession”).

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Product Management 101: Feedback

ProductCraft

Today’s PMs have access to huge amounts of data, but hard numbers are only one piece of the product experience puzzle. Qualitative feedback from customers and users is the other. What is feedback? Feedback is information provided by customers and/or users about their experience with a product or service. Its purpose is to reveal their. Read more » The post Product Management 101: Feedback appeared first on ProductCraft by Pendo.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Participant Recruitment in Qualitative Research: 5 Steps to Recruit High-Quality Participants

UserInterviews

Common snafus in recruitment are when the participants aren't a good fit or your study or it's delayed due to no-shows. Here’s what you can do.

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Developing Product Intuition

The Product Coalition

Over the last several years, there has been a rapidly growing body of practices associated with using data to create better outcomes for… Continue reading on ProductCoalition.com ».

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What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce.