Sat.Jul 24, 2021 - Fri.Jul 30, 2021

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That Pesky REQUEST A DEMO Button! Keep It or Chuck It?

Product Management University

Here’s the deal. That REQUEST A DEMO button on your website is offering demos to anyone who wants to see your products. You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested. Is this a good way to drive high-quality leads into the top-of-the-funnel?

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. You have to identify insights, clarify goals and assumptions, and align with multiple stakeholders. While all steps are vital, I have often seen that successful strategies come to life in a moment of truth: when you select those insights, that will truly make the difference.

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Trending Sources

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Product Feedback: What It Is, Why It Matters, and 7 Steps to Success

Alchemer Mobile

Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. Here’s how to better collect and act on product feedback from your customers. What is product feedback?

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ProductTank in a post-pandemic world

Mind the Product

Down here at the end of the earth we have had a bit of a different experience to the rest of the ProductTank world, with our elimination of COVID-19 in the community allowing in-person events to be run for most of the second half of 2020 and most of 2021. So, we have been able [.] Read more » The post ProductTank in a post-pandemic world appeared first on Mind the Product.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

Well, at the beginning of 2020, no one had the playbook for that. And so, Mark Rudden and his team had to figure it all out by themselves. Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

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Product Managers Discover The Power Of Shelves

The Accidental Product Manager

It turns out that even in this modern age, store shelves are still important Image Credit: Marcus Johnstone. Product managers are starting to discover that something that we may have stopped thinking about in this digital age is still very, very important. Even as more and more of our customers are buying things online, it turns out that they still go out and go shopping.

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Essential KPIs for data-driven product managers

Mind the Product

In the following article, we’ll explore the importance of KPIs in tracking product success. Taking into consideration various performance indicators can be essential in providing managers with the necessary data to identify this. These KPIs are even more useful when interpreted correctly. They can help you draw important conclusions and drive continuous improvement.

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How to Ask Great User Research Questions with Amy Chess of Amazon

UserInterviews

Great user research projects start with great research questions. Amy Chess explains how to choose the right UX research objectives and questions to understand what you don’t know.

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How to Transition from Engineer to Product Manager in Seven Steps

The Product Coalition

So you’re looking to switch up your career path from engineer to product manager? This can be a difficult transition for some people but… Continue reading on Product Coalition ».

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Better Meetings Make for Better Days — 20 Tactical Ideas to Try Out With Your Team

First Round Review

We're spending more time in meetings than ever. The sharpest folks we've interviewed share their best tips for making sure this time is well spent.

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Why you need to know about different product manager types

Mind the Product

Have you ever heard a product management talk from another Universe? It’s when you realize that your product management world is in another universe from the speaker’s one. It appears that you do one thing and the speaker does something else. Then you hear another talk and see another world. It’s so confusing, it’s not [.] Read more » The post Why you need to know about different product manager types appeared first on Mind the Product.

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345: How to use Jobs-to-be-Done to be a market detective – with Dave Duncan, PhD

Product Innovation Educators

Skills for product managers to deeply understand customers’ problems and goals. Today we are talking about how to understand what provides value to customers by giving them what they need to solve a problem or complete a task. Clayton Christensen described this as the job to be done. It is a topic our guest, David Duncan, knows well, as he co-wrote the Jobs-to-be-Done book Competing Against Luck with Clayton Christensen and has more recently written The Secret Lives of Customers: A Detecti

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Why All Great Products Start Off Looking Terrible

The Product Coalition

Good ideas are commonplace. Good ideas that look terrible are rarer, but they are where the real value is: that’s what your competitors… Continue reading on Product Coalition ».

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How I went from struggling with math to becoming a data and analytics advocate

Mixpanel

I’ve struggled with math since high school. It wasn’t that I was incapable of doing simple algebra here and there. My hangup was the topic in general. I always had a hard time applying any real focus on the abstract shapes and concepts with no tangible connection to what I actually cared about. I’m sure this was my dad’s philosophy rubbing off on me.

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Impossible outcomes by Bruce McCarthy

Mind the Product

In this #mtpcon Digital Americas keynote, Bruce MaCarthy, co-author of Product Roadmaps Relaunched, Founder of Product Culture and President of the Boston Product Management Association analyses the learnings of product-led organisations that achieved the impossible and changed the world. Watch the video to see Bruce’s talk in full (Mind the Product members can also watch the [.

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Conversations in Tech: UX Research and Anthropology

Nulab

Conversations in Tech is a live video podcast (via YouTube and Facebook Live ) where we interview professionals in the tech industry to learn more about their work, experiences, and how they’ve become who they are today. Viewers can ask questions during the show and have them answered by our guest speakers. UX Research and Anthropology. In this episode, we invited Crystal Tan , UX Researcher at Seedly , to be our guest on the show.

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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

Product management requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. Here is the complete guide on how to do it effectively. Photo by Ale Maciel on Unsplash On their weekly coaching session, one of the participants of the CPO Bootcamp raised the following question: can you help some

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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The top 8 illustration styles

Imaginary Cloud - Design

Illustrations can be extremely versatile, and according to illustrators worldwide, one of the fundamentals to succeed in this art is to discover an authentic and creative way to illustrate. This article shares our top eight favorite illustration styles and further explains, with examples, what each consists of. Table of Contents. What is illustration?

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Empowering teams in business transformations – Martina Hodges-Schell and Teresa Leighty

Mind the Product

What holds most Product people back? Hint: it’s not ability. For this week’s podcast, we talked with Martina Hodges-Schell and Teresa Leighty about how to make changes in your company’s environment that actually work, for you, and your teams. Featured Links: Follow Martina on LinkedIn, Twitter and her Website?Follow Teresa on LinkedIn and Twitter | Northshore | John Chambers article ‘The key to business transformation?

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The ROI of UX Research

UX Studio: Product Management

Knowing how to sell UX research is an important part of every UX researcher’s toolkit. This might not seem like the most exciting news for you. “I didn’t get into research to end up doing sales,” might you say. I’m sure you haven’t. However, the number of doors this key will unlock for you is well worth the detour of reading this article. I’ve made it concise and to the point for you.

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Agile Marketing: Your Action Plan to Go from Zero to Hero

The Product Coalition

10 steps plan with workbook and cheat sheet for Marketing teams to get started now with Agile and make the most out of it. Continue reading on Product Coalition ».

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Positive Deviance: Rachael Dietkus on the Abundance of Empathy and Curiosity

dscout People Nerds

Social Workers Who Design Founder and Principal, Rachael Dietkus, takes us through her journey of blending social work with design and the untapped collaboration potential between the two sectors.

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5 Tips for Product Managers: Membership Only Content Sneak Peek

Mind the Product

Every month, product experts from around the world share their ideas and insights in our Prioritised and MTP Leader content and every month we recap some of their finest tips. So, whether you’re a member who’d love a quick recap or a non-member who’d love a glimpse inside some of our membership content, we’ve got [.] Read more » The post 5 Tips for Product Managers: Membership Only Content Sneak Peek appeared first on Mind the Product.

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Unblock Your Team

The Product Guy

There are many common things to being a good product manager, but to be great be the best at unblocking your team’s ability to make an impact. Watch and learn more from product management expert, Benny Reich.

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How To Simplify Complex Products For Your Stakeholders

The Product Coalition

Complexity Does Not Need To Look Complex Photo by Karina Zhukovskaya from Pexels You are still on a high from developing that elegant Product idea that would solve all your users’ problems. But the investment is high and you need to convince the higher-ups. People working with you daily have traveled that bumpy road by your side. But nothing really happens without the people putting in the money.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Give us feedback in the Nulab Community!

Nulab

In the past, we have used the Typetalk Feedback forum to collect valuable feedback from users. With the launch of the Nulab Community , we’ve decided it would be best to start collecting feedback where our users are already talking. Please leave us feedback in the Nulab Community! Check out the new Nulab Community , where you can chat with other Typetalk users as well as our Nulab Moderators about best practices, tips & tricks, and relevant trends.

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SUNDAY REWIND: Good Behavioral Product Manager, Bad Behavioral Product Manager

Mind the Product

This Sunday, we’re back in 2018, and this post from Kristen Berman: Good Behavioral Product Manager, Bad Behavioral Product Manager. In it, Kristen considers what takes a product manager from good to great by introducing the idea of a behavioral product manager (BPM) – one who integrates the science and methods of behavioral science into [.] Read more » The post SUNDAY REWIND: Good Behavioral Product Manager, Bad Behavioral Product Manager appeared first on Mind the Product.

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Continuous Discovery Habits with Teresa Torres

Daniel Elizalde IoT Blog

In this episode of the Enterprise Product Leadership podcast, join me as I chat with Teresa Torres about her new book Continuous Discovery Habits. or Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify Episode Details – Continuous discovery habits with Teresa Torres Today we are joined by expert discovery coach […].