Sat.Apr 16, 2022 - Fri.Apr 22, 2022

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The 4 Steps to Becoming Indistractable

Nir Eyal

Overcoming distraction is the struggle of our time. Here are 4 simple steps to manage your wandering mind. The post The 4 Steps to Becoming Indistractable appeared first on Nir and Far.

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Three Profound UX Concepts For Product Managers

The Product Coalition

You don’t need to know it all, but these will get you by. These three basics will help you collaborate with designers, identify… Continue reading on Product Coalition ».

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How I got my job in product – Esha Shukla

Mind the Product

Esha Shukla is a product manager at WhatsApp (owned by Meta Platforms), the private, cross-platform centralized instant messaging and voice-over-IP service connecting billions of users across the world. Here’s how she got her job in product. [.] Read more » The post How I got my job in product – Esha Shukla appeared first on Mind the Product.

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Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Alchemer Mobile

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Mobile interaction and response rate benchmarks. Companies continued using their apps to engage regularly with consumers as mobile became a primary way for them to communicate. In response, consumers interacted more with brands through their apps.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups

Product Talk

“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. This question always surprises me. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. But the more I talk with people, the clearer their concerns have become.

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A step-by-step guide to running a customer journey mapping workshop

Mind the Product

Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. [.] Read more » The post A step-by-step guide to running a customer journey mapping workshop appeared first on Mind the Product.

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Shopping Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Shopping Apps: eCommerce and Retail. Pandemic-driven lockdowns drove hoards of new consumers into mobile Shopping apps in 2020, and in 2021, many stayed in mobile experiences rather than going back to in-person shopping. Mobile teams rose to the challenge by testing new ways to engage the increased number of consumers in their apps.

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Expert Tips to Improve Ecommerce Web Design

The Product Coalition

Conversions are boosted by good e-commerce website design, contributing to your entire online success. Even if you’re not the most creative person, don’t have an in-house designer, or don’t have a lot of time to devote to your design, you can still create a conversion-optimized webshop design. Here are some simple suggestions by ecommerce website designers in Delhi for improving your e-commerce customer experience (CE), content, and website design: Ask For Customer Feedback Although it’s natural

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Why I love to hate finance

Product Management Today Submitted Articles

Wendy Tapia is a Senior Product Manager in Finance. Wendy hates finance. But she doesn’t really. Here’s our mission to reimagine hospitality finance.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Beyond human-centered design by Saielle DaSilva

Mind the Product

While we build products around personas, there are plenty of reasons why product managers should be looking at the bigger picture. In this ProductTank Wellington talk, Saielle DaSilva, Head of User Experience at car buying site Cazoo, talks about moving beyond human-centered design. Watch the video to see her talk in full, or read on for [.] Read more » The post Beyond human-centered design by Saielle DaSilva appeared first on Mind the Product.

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Ditch Your To-Do List and Use These Docs To Make More Impact

First Round Review

After tackling startup challenges from Stripe Press to Figma Education, Brie Wolfson shares her personal collection of templates — the docs that she's used to stay focused on the work that matters and true to her own career goals.

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How to Use Product Reviews to Prepare for UX Research Interviews

The Product Coalition

If you’re a UX designer or researcher, here are ways you can create interview questions by analysing customer reviews. Continue reading on Product Coalition ».

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A close look at our analytics and metrics for product-led growth

Mixpanel

In another blog , we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a data and analytics perspective. There, we described our PLG setup at a high level and then walked through our architecture in detail. To quickly summarize, we collect marketing, sales, and product data from the relevant systems of record, merge them together in BigQuery using Salesforce account IDs as a common identifier and tag each account with whether it belongs to our ideal custo

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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SUNDAY REWIND: Why do we forget that product management is a tough career?

Mind the Product

Today’s Sunday Rewind looks back at an article with some words of caution and advice to people early in their product management careers written by Rik Higham, currently Product Lead for Payments at Deliveroo. Product management is harder and more subtle than it appears to be from the outside, and good product managers make it [.] Read more » The post SUNDAY REWIND: Why do we forget that product management is a tough career?

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Why are most Japanese brand logo designs text-based?

freshtrax

Original article: ??????????????????????. Researching the Top Brand Rankings. Let’s start with a survey of the statistics of the number of logos in Interbrand’s Best Japan Brands 2020 Rankings , including those based on letters, those with symbols and letters, those with letters that look like symbols, and those with only symbols, since these are the “representative” brands of Japan.

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Gamification in Healthcare Apps: Use Cases

The Product Coalition

Let’s take a look at how gamification works in healthcare and fitness apps. According to Statista, approximately 30,000 to 100,000 new apps are added to Google Play and App Store each month. Healthcare and fitness apps constitute 3.58% to 7.16%, but only a few enter the top. Therefore, healthcare apps appearing on the market need to be unique, useful, or unusual.

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Definition and Discovery

The Product Guy

Bring everyone together for product definition and discovery and deliver better results. Watch and learn more from product management expert, Mihaela Draghici.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Rerun: Perfection is the enemy of progress – Matt LeMay on The Product Experience

Mind the Product

If a product manager is doing their job really well, they will be invisible and the results will speak for themselves. In this rebroadcasted podcast episode, product coach, consultant, and author speaks with Lily and Randy about the product management craft and how the best product managers do their job really well. [.] Read more » The post Rerun: Perfection is the enemy of progress – Matt LeMay on The Product Experience appeared first on Mind the Product.

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A Step-by-Step Guide to Writing Better Research Questions

dscout People Nerds

Say goodbye to doomed studies with invalid research questions, follow these tips to have a clear, solid start to your project.

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Fast Laughs?—?Netflix’s Attempt at Increasing User Engagement

The Product Coalition

Fast Laughs?—?Netflix's Attempt at Increasing User Engagement Short - form content is the next big thing in entertainment Photo by CardMapr on Unsplash The recent rise of short-form content has been nothing less than mind-boggling. A row of new releases from established media and entertainment companies suggests that short-form content could be the next ‘it’ thing in the entertainment industry.

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20 soft skills that will make you a better engineering leader

ProductBoard

In growth conversations where engineers might feel stuck or unsure about where to invest in growth next, I ask them to Score how well they think they are doing at each of the items below I score how well I see them do as well Compare notes and discuss to align Take 2-3 items they care about and score <6 on Identify opportunities and next steps for improvement Soft skills are a multiplier often.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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A product managers’ dilemma in pursuing a career in startups versus large corporations

Mind the Product

One of the most typical difficulties that a Product Manager faces is deciding whether to work for a startup or a larger organisation in order to advance their career. Let's go over the characteristics of a Product Management function in both startups and larger businesses. [.] Read more » The post A product managers’ dilemma in pursuing a career in startups versus large corporations appeared first on Mind the Product.

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How to Write Copy for Great In-app Experiences that Users Will Actually Read and Convert?

Userpilot

Today, we’re going to take a closer look at the different types of microcopy, why it’s important, and go over five tips that will help you write better microcopy in the long run. Let’s get right into it! TL;DR. Microcopy is the tiny words you can see on the websites and apps that guide users and contributes to customer satisfaction. You need a deep understanding of your target audience when writing a SaaS microcopy to ensure the messaging is relevant to users.

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The 4 Types of Data You Must Include in Your Customer 360 Heath Tracking

Gainsight

One of the most powerful tools in a Customer Success (CS) leaders’ arsenal is a data-driven 360 view of a customer scorecard. To truly understand where a customer is on their journey, and to be able to proactively identify risk, as well as opportunities for growth and expansion, you must have all essential customer data synthesized and distilled into a single pane of glass.

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381: Tactics for increasing the innovation capacity of your organization – with Kapil Kane

Product Innovation Educators

Integrating the advantages of large organizations and startups – for product managers. Today we are talking about how your organization can more effectively innovate, using precious resources wisely to create new value. We may not talk about your organization by name, but what we will learn together will certainly apply and help you. Joining us is Kapil Kane, the Director of Innovation for Intel China.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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6 actionable tips for better product prioritization

ProductBoard

Most product people are optimists. We always want to do more than we can. And while this desire to build amazing things is laudable, it comes with a downside — the more you put on your plate, the less you’re going to be able to do really well. This is why prioritization is so important. We can’t simply say yes to every request that comes our way—this would quickly become untenable.

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13 SaaS Freemium to Premium Conversion Techniques

Userpilot

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? Of course, there’s no one size fits all, but there are specific techniques that work well mostly because they have one thing in common. They are all focused on providing a great user experience. This article outlines 13 exceptional techniques for converting your free users into paid users.

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Enterprise CS 301: Measure Business Impact the Right Way

Gainsight

When it comes to travel, they say half the fun is getting there—though it usually depends on which airline you take! . Similarly, establishing customer success (CS) at the enterprise level can be quite an exhilarating journey, both challenging and rewarding. The question is, what do you do once you are “there”? Is it enough to simply arrive at customer success, or is there an opportunity to truly make an impact on growth?