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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 147
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What Is Enterprise Agile Planning in Product Management?

Gocious Blog

Manufacturers can no longer spend years developing prototypes before testing them on the market—that method is no longer viable in terms of finances and time. The rise in global demand for products, along with the sophistication of software embedded within the hardware, means that the product world is starting to shift.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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Enterprise CS 101: Establishing Customer Success Quickly

Gainsight

In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. The post Enterprise CS 101: Establishing Customer Success Quickly appeared first on Gainsight Software.

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Navigating the future financial landscape

UX Planet

Project Brief The project involves creating a comprehensive finance management app. Why this Industry The finance industry presents a compelling opportunity for designing applications due to the significant and widespread challenges outlined in the problem statement.

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Product Strategy Depends on Company Strategy

Mironov Consulting

  Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan?    (“We’ll dominate the market for X with industry-best profitability, winning products, highest NPS, 100%+ net renewals, and top employee satisfaction.”) Short-enough time frame (e.g.

Strategy 119
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The Onomy Protocol: Blockchain as a Decentralised Multichain Exchange

The Product Coalition

Decentralized Finance (DeFi) has opened the door to many innovative financial services that eliminate the need for middle-entities that slow down financial transactions and increase gas fees. Onomy is a layer-1 blockchain developed on the Cosmos network , designed to revolutionize the foreign exchange market.

Finance 115