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Event Data for SaaS: A Complete Guide with Examples

Userpilot

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. In this article, we’ll walk you through everything you need to know about event data with industry-leading examples. What is event data?

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GainsightPX for In-App Messaging: Features, Pricing, and Review

Userpilot

Looking for an effective in-app messaging tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

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Kathy Sierra Presentation Skills Considered Harmful

Business of Software Conference

Presentation Skills Considered Harmful, Kathy Sierra , October 4, 2013 Kathy Sierra’s blog is sadly no longer live but this is one of a number of posts that underlines why she is THE BEST. Presentation Skills Considered Harmful There is no cure for presentation stage fright. You Level Up Your Presentation Skills.

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From star schema to event schema: One simple step to a self-serve analytics data model

Mixpanel

The answer to unlocking this is an event analytics data model. From star schema to event schema Unlike than BI tools, Mixpanel uses an event-based data model to enable its data views and analytics. Of course, you need an event schema on your data to make this all possible. Then we need an event name.

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Product in Practice: Iterating on Outcomes with Limited Data

Product Talk

Describing the product he’s responsible for, Thomas says, “My product squad owns presenting that data in a way that will make it easier for you to find the clues you’re looking for. Thomas had some hesitations about defining these “copy events” as an outcome because it felt like too much of a blunt-force object or a traction metric.

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How to Build Custom Funnel Reports in SaaS

Userpilot

To create funnel reports in Userpilot , you first need to define the conversion events. Userpilot allows you to create a custom event funnel. Custom events consist of multiple user actions. Choosing the suitable way to present the data is Step 5. Wondering about the name? Conversion event selection.

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Breaking into Japan: The Sweet Success of Kit Kat’s Market Entry

freshtrax

One popular theory behind the rise in popularity of Kit Kats can be attributed to the serendipitous coincidence between the name “Kit Kat” and the Japanese phrase “Kitto Katsu,” which roughly translates to “You will surely win.” How did this happen?

Marketing 111