Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

Data Visualization 276

Data Visualization Product Research Analytic Tools Research Software 276

Product Talk

FEBRUARY 14, 2024

Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. It was a great experience,” says Tali.

Analytic Tools 222

Analytic Tools Research Software Product Research Data Visualization 222

ProductBoard

AUGUST 7, 2017

But with today’s increasing number of content channels — social, wearables, chatbots — the notion of a CMS as a web page management solution seemed increasingly outdated. With this new understanding, Kentico was able to devise a better solution. As Brano explains, productboard facilitates their team’s efforts on multiple fronts.

Feedback Software 40

Feedback Software Research Software Enterprise User Testing 40

Roman Pichler

DECEMBER 4, 2023

Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one. Let’s now get back to Opportunity Solution Trees. It’s garbage in, garbage out.

Product Research 296

Product Research Product Strategy Strategy Research Software 296

Product Management University

JANUARY 2, 2024

Delivering solutions that first and foremost have quantifiable strategic value to customers. Taking those solutions to market in a way that returns quantifiable strategic value back to your own organization, beyond just your financial goals. It has nothing to do with the job responsibilities of an individual product manager.

Product Management 147

Product Management Product Manager Product Research Management 147

Product Management University

MARCH 14, 2023

It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes. In turn, solution providers more consistently meet their revenue, retention and wallet-share goals.

Framework 246

Framework Customer Experience Product Marketing Product Management 246

Product Talk

OCTOBER 4, 2023

Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Or asking a marketing team to get a set number of leads from a specific campaign. It helps to introduce consistency when solutions need to change. Product teams are also held to time-bound goals.

Roadmap 309

Roadmap Product Research Customer Experience User Testing 309

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Product Talk

JANUARY 17, 2024

Sometimes they’re dissatisfied with what’s available on the market and think they can do better. He says, “My earlier approach to building products was to start with an idea, build a product, and then market it.” We then ideate on multiple solutions and select one before starting on development.”

Customer Experience 220

Customer Experience User Friction User Testing Customer Feedback 220

The Product Coalition

DECEMBER 17, 2023

The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. Someone with a little overweight would probably only consider dietary solutions.

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Technical Review Weak Development Team User Testing Systems Review 123

The Product Coalition

NOVEMBER 27, 2023

The solution? Vertical SaaS offers a one-of-a-kind offering: the creation of an ecosystem of solutions extensively built for specific industry demands. This vertical SaaS functions as a feedback management solution, but it is a feedback management solution designed exclusively for other SaaS companies. Vertical SaaS!

Research Software 135

Research Software Feedback Software Reporting Tools User Testing 135

Product Management University

DECEMBER 5, 2023

Here’s a simple three-step approach for your product demos that will help you sell solutions versus products. In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.

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Demo Differentiation Reference Consulting 130

Product Management University

FEBRUARY 21, 2024

From the initial discovery meeting or demo (many times it’s the same meeting), do your best to build a strong rapport with someone that seems to favor your solution. Product Strengths Back in my solution consultant days, our biggest competitor’s strength was their technology platform. and the risk of project failure.

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Demo Weak Development Team Customer Experience Product Research 130

Product Management University

MAY 24, 2021

Your solutions have to make users “quantifiably” better at their job in ways that have measurable value to their organization. One of the biggest reasons customers buy your solutions is to eliminate organizational silos that prevent them from serving their customers more seamlessly. The Role of the Solutions Manager.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Alchemer Mobile

NOVEMBER 10, 2022

Mobile in-app feedback tools & solutions. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Tillster’s solutions allow consumers to engage seamlessly with their favorite restaurant brands whenever, wherever and on whichever device they choose.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Product Management University

MARCH 15, 2023

You have to love the market dynamics (yours and the customer’s) and the business operations of your target customers way, way more than you love your products or you will fail miserably! What you don’t need to worry about is defining the product vision, creating the strategic roadmap, determining market need and financial viability, etc.

Reporting Tools 246

Reporting Tools Product Research Product Management Product Manager 246

The Product Coalition

NOVEMBER 22, 2023

Explore rapid market entry, cost-effectiveness, enhanced security, and brand customization. In the dynamic world of cryptocurrency, businesses are constantly seeking innovative solutions to stay ahead of the curve. One such solution gaining prominence is the adoption of a White Label Crypto Exchange.

Customer Experience 131

Customer Experience User Testing Branding Product Research 131

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. What’s stopping them and why?

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Alchemer Mobile

MAY 17, 2022

With customers spending more time and money on mobile apps, it is important that companies continue to adapt and prioritize mobile in their customer feedback solution. What is a customer feedback solution? Below we identify five steps to create a holistic mobile customer feedback solution. Not sure where to start?

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Product Talk

FEBRUARY 28, 2024

I really just love focusing on keeping the customer at the forefront of building great, impactful solutions,” says Kelsey. The team already had a solution in mind, which was to come up with more customer-friendly options than simply canceling, which could include things like having customers pause, ride out their time, or switch plans.

Product Research 239

Product Research Onboarding KPIs Feedback Software User Testing 239

Product Management University

JULY 31, 2023

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. Are Sales Engineers and Solution Consultants the Same? Provide routine feedback to product management on market needs.

Feedback Software 130

Feedback Software Consulting Engineering Technical Review 130

Product Management University

AUGUST 3, 2020

The problem the customer was facing before our solution. Our solution and how it solved the problem. If you want to market and sell the strategic value of your solutions, your customer testimonials need one more layer that answers that question. Our solution and how it eliminated the obstacles. Customer background.

Customer Experience 246

Customer Experience Product Research Workshop Framework 246

Product Management University

OCTOBER 16, 2023

So even when buyers are only looking to buy one of your financial solutions, the lead message is always “greater financial flexibility to…strategic priorities.” It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Userpilot

APRIL 24, 2024

Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users. Not only will this impact time-to-market, but it will also result in missed opportunities if your competitors beat you to the finish line.

User Testing 94

User Testing Product Research Research Software Data Visualization 94

freshtrax

APRIL 18, 2024

He highlighted the importance of understanding local cultures, regulations, and business practices to successfully enter new markets. Global Expansion and Innovation “Launching in New Markets is tricky,” admits Taylor, however, “being Global is more important than ever.”

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Vision ChatGPT Healthcare B2B 104

Mind the Product

DECEMBER 14, 2023

Hans-Jörg Roser, Head of Product Management at H&F Solutions GmbH discusses challenges in corporate communication between Sales and Marketing, explores trends in product management, and advocates for a product-centric organizational structure, emphasizing agile scaling and holistic approaches to foster successful transitions and employee empowerment. (..)

Agile 155

Agile Product Management Product Manager Marketing 155

The Product Coalition

JANUARY 26, 2024

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time not just to talk to people but to observe them, immerse in their lives, and co-design solutions with them. How well is the solution doing in all of those categories?

User Testing 105

User Testing Product Research Research Software Data Visualization 105

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Sales and marketing efforts as the primary drivers for customer acquisition and revenue. As product teams develop custom solutions to secure deals, their efforts directly influence CAC. For example.

Feedback Software 133

Feedback Software Analytic Tools Onboarding KPIs B2B 133