Remove perspectives
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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

“We wanted to increase engagement of web content via guide consumption, opening up our travel deals, possibly hitting that booking icon. For this iteration, they began talking to customers to learn more about how people travel. The child opportunity within that was “I have limitations around when I can travel.”

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How Travel Data Co-op, ADARA, Expanded Business to Japan and Built Relationships With Public Sectors

freshtrax

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. I’ve been in the ad and marketing industry for many years, so I just reached out to many travel and digital marketing agencies and did some press reviews too.

Travel 53
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Quality baked in

Business of Software Conference

I was an avid traveler, lived on the road and full time RV’d with my family – building our business, schooling kids, & living as cheaply as possible. I’ve been working up the courage recently, but found many excuses not to travel – even to nearby cities. Full stop March 2020.

Travel 80
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2023 rebrands: The good, the bad and the ugly

UX Planet

I am sharing my view on the most and least valuable from a design perspective. They have captured Europe, travel, style, railway… a really 90s look, which warmed my heart. 2023 was quite a busy branding year. But if it’s me, I wish I had worked on the Eurostar’s rebrand. Those lines are limitless.

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Post-Pandemic In-Person Research: 3 Tips for Safety & Success

Generation Focus

Disruption in communication thanks to faulty equipment or a poor internet connection can interfere with a researcher’s ability to gauge a participant’s perspective. Consider pandemic perspectives and precautions. They require taking into account availability, travel time, and now COVID testing as well.

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Structured Customer Visits

The Product Bistro

We do this as often as possible, hence why the typical product manager job description specifies 25 – 30% travel. However, left to our own devices, much of this travel is less effective than it could be. Getting out of the office, and sitting down with customers is a powerful aphrodisiac, and allows you to get unalloyed feedback.

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Develop Your Empathy and Create Better Products

Mind the Product

Personas represent different types of customers and allow your team to think about their perspective. They say travel is the best education. If you travel outside your office and speak to potential or existing customers, you may be surprised by what people have to say. But they need to be visible to add value.