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Four Ways to Use GA4 to Power Your Web Experimentation Programs

AB Tasty

Understand how GA4 Explore can help you improve your web experiments. Learn 4 practical insights into user behavior, optimize flow, target audiences, and analysis. Unlock GA4's potential for testing success.

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How to Better Handle Collateral Effects of Experimentation: Dynamic Allocation vs Sequential Testing

AB Tasty

When talking about web experimentation, the topics that often come up are learning and earning. However, it’s important to remember that a big part of experimentation is encountering risks and losses.

Testing 52
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Drop-Off Analysis: How to Find Friction Points

Userpilot

To learn more about its analytics and experimentation features, book the demo! Google Analytics – for tracking web conversions and user behavior on the website. Userpilot – for user behavior analysis inside of the web app. Web sessions – 5. This normally involves some sort of experimentation.

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Creating a Culture of Experimentation

Amplitude

Ashit Kumar, Web Analytics & Experimentation Lead at Spotify, and Philip Knape, Senior Product Manager at Einride, give their tips on how to foster a culture of experimentation in product development.

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Frequentist vs. Bayesian: Comparing Statistics Methods for A/B Testing

Amplitude

Learn more about the Frequentist and Bayesian statistics methods in the context of web experimentation and a/b testing calculations. See how testing is approached with both.

Testing 52
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New Course: Finding Product/Market Fit

Sachin Rekhi

In 2007 I founded my first startup, Anywhere.FM, which developed a web music player that allowed you to upload your entire music collection to the web and then stream it from anywhere. Influenced by being an early Y Combinator company, we leveraged the emerging Lean Startup methodology popularized by Eric Ries.

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Top 15 Digital Analytics Tools For SaaS Companies in 2024

Userpilot

Google Analytics – the best for web analytics. Google Analytics – best for web analytics Google Analytics is a popular freemium analytics service provided under the Google Marketing Platform. Key features Here's a brief overview of Google Analytics web analytics tools: Event tracking. Source: Google Analytics.