3 vanished U.S. brands whose businesses live on in the Japanese market
freshtrax
APRIL 24, 2023
Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.
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