Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were.

Startups 201

Startups Feedback Software Marketing Strategy 201

ProductPlan

OCTOBER 1, 2020

For a unique fast track to learning and inspiration, however, conferences cannot be beat. We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). 14 Can’t Miss Conferences for Product Leaders. SaaStr Annual.

Research Software 86

Research Software Onboarding KPIs Technical Review Agile 86

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. Empowering sales.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

MAY 13, 2020

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and – probably most importantly – network with other people from the industry. See the best places to learn and network for product people in May and June 2020!

Analytic Tools 98

Analytic Tools Customer Feedback Data Visualization Feedback Software 98

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 80

User Testing Feedback Software Analytic Tools Data Visualization 80

Business of Software Conference

MARCH 11, 2021

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Don't miss out - sign up now: The post Online conferences are different appeared first on Business of Software USA. Online has to be different. Here’s some things of the things we’ve found work better online.

Travel 52

Travel CTO Events Leadership 52

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. This approach positions his company to succeed in specific markets and beat the pants off competitors that have generic platforms. Finding user problems. Writing epics and stories.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Amplitude

AUGUST 27, 2020

A lot has changed since we last hosted our annual conference, Amplify. Needless to say, this year’s Amplify conference is going to be different. Winning digital experiences require visionary leaders from all disciplines—from data science to design, marketing to product managers. Connect with Your Peers.

Research Software 94

Research Software User Testing Travel Product Research 94

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. A few years ago you saw a trend were products would launch a huge conferences like SXSW. There are over 9 million mobile apps.

User Testing 105

User Testing Research Software Feedback Software Startups 105

AB Tasty

NOVEMBER 15, 2019

This article was originally posted on AB Tasty as Upcoming 2019 Digital Marketing Conferences You Can’t Miss. While this may be great for the global economy, it makes life more competitive for you. 200 million companies means that you need to put yourself out there, and really network, to make your presence known.

Marketing 40

Marketing Article 40

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this positon.

Analytic Tools 133

Analytic Tools Technical Advisors Research Software Data Visualization 133

Business of Software Conference

NOVEMBER 9, 2021

Marketing at Balsamiq is different. Accepted wisdom for SaaS marketing is simple. You identify your North Star Metric and marketing funnel then build a series of experiments incorporating a range of marketing activities that allow you to monitor and measure the success of your investment over time. Leon Barnard, Balsamiq.

Marketing 98

Marketing Customer Experience Education Workshop 98

Gainsight

AUGUST 30, 2022

Our Marketing Team is Unstoppable. Just some of the Gainsight Marketing team. The post 5 Takeaways from this Year’s Pulse Conference appeared first on Gainsight Software. The world needs human-first leadership , now more than ever, and with Pulse, we’ve proven that we’re a community well-equipped to provide that empathy.

Webinar 52

Webinar Events Reference Leadership 52

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Centercode

FEBRUARY 4, 2020

Centercode, the leader in Customer Validation Software-as-a-Service (SaaS) solutions, today announced its upcoming free three-day virtual Delta ’20 conference April 7-9, 2020. The theme of this year’s event is all about ongoing engagement with your target market after your initial product launch. Laguna Hills, CA.

Feedback Software 52

Feedback Software User Testing Customer Feedback Transportation 52

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Business of Software Conference

AUGUST 9, 2023

Ahead of BoS Conf USA 2023 in Raleigh on 2-4 Oct, Mark sits down with Kyle Bazzy and Derik Sutton to discuss how Sales and Marketing working together improved life at Autobooks. You can find out more about what happened at Autobooks in their exclusive NEW case study session at BoS.

Marketing 40

Marketing Events Books 40

Product Innovation Educators

FEBRUARY 27, 2023

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. It’s a method for market-driven analysis.

Feedback Software 100

Feedback Software Marketing Data Visualization Customer Experience 100

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? Let’s get started!

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Amplitude

AUGUST 27, 2020

A lot has changed since we last hosted our annual conference, Amplify. Needless to say, this year’s Amplify conference is going to be different. Winning digital experiences require visionary leaders from all disciplines—from data science to design, marketing to product managers. Connect with Your Peers.

Research Software 52

Research Software User Testing Travel Product Research 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

The Product Coalition

AUGUST 2, 2018

We know many industry conferences can get old. There are product management conferences that shake things up, and we’ve compiled a list of our top picks. Not only will you be sure to meet new faces, you’ll learn–who doesn’t want to learn something new every day, and at every conference? On the contrary!

Events 60

Events B2B UX Workshop 60

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Amplitude

SEPTEMBER 3, 2019

confirmed, we are on the edge of our seats for this year’s conference and you should be too. product conference you’ll find. Lisa Sullivan-Cross , Head of Growth Marketing at Pinterest. Get insights from marketing experts on how to grow your product faster and more sustainably. See more speakers here! and accurately.

Product Research 51

Product Research Feedback Loop Customer Feedback Data Visualization 51

Alchemer Mobile

SEPTEMBER 19, 2019

Below I’ve compiled a list of the three changes in iOS 13 that product folks, marketers, and technologists need to pay attention to. What this means for marketers, product people, and technology organizations is that you can’t rely on this email address to actually identify or contact your customers. Privacy Changes.

Technical Review 200

Technical Review Technology Product Marketing Marketing 200

Business of Software Conference

MAY 13, 2019

Who Comes to Business of Software Conference USA? If you are curious about who comes to Business of Software Conference USA, be curious no more. We’re as bored as you probably are about signing up for an event then getting endless marketing emails from companies associated with an event that we didn’t ask for or want.

Events 40

Events Marketing 40

Business of Software Conference

NOVEMBER 9, 2021

Marketing at Balsamiq is different. Accepted wisdom for SaaS marketing is simple. You identify your North Star Metric and marketing funnel then build a series of experiments incorporating a range of marketing activities that allow you to monitor and measure the success of your investment over time. Leon Barnard, Balsamiq.

Marketing 52

Marketing Customer Experience Education Workshop 52

Business of Software Conference

AUGUST 21, 2019

Business of Software Conference USA 2019 Unconference Sessions. One important element of Business of Software Conference are the Monday afternoon breakout sessions. The Breakout Unconference Sessions will take place on Monday afternoon at Business of Software Conference USA. This is how they will work. Unsubscribe anytime.

Events 40

Events B2B Presentation Naming 40

Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. Content —Develop relevant content to be used for all go-to-market channels and materials.

Framework 70

Framework Marketing Webinar Document 70

Business of Software Conference

NOVEMBER 1, 2018

Business of Software Conference USA 2018 – Some Highlights. The 12th Annual Business of Software Conference USA took place in Boston, MA, last month – October 1-3. Rahul Vohra – The Product-Market Fit Engine. What an incredible few days. Jared Spool – Design Metrics That Matter. Unsubscribe anytime.

Software Review 53

Software Review Magazine Workshop User Testing 53

Business of Software Conference

JANUARY 20, 2020

” No, I’m not just making up some ego-massaging marketing guff here – these are real quotes from attendees of Business of Software Conference USA 2019. We allow plenty of time for you to meet and chat with the other 300 software entrepreneurs and leaders who attend the conference. But does it work? Unsubscribe anytime.

Definition 40

Definition Events Marketing 40

DISQO

JULY 25, 2019

Here’s a few reasons why we’re so eager to attend the conference: Learning by example from other innovative, customer-first companies. Insight into thought provoking topics like experimentation and agile approaches to market research. . Action that extends beyond the stage.

User Testing 49

User Testing Product Research Research Software Data Visualization 49

Business of Software Conference

OCTOBER 20, 2020

Six lessons from a marketing fraud | Tiffany Da Silva| BoS USA Online 2020 . Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? The post Six Lessons from a Marketing Fraud | Tiffany Da Silva | BoS USA Online 2020 appeared first on Business of Software USA.

Marketing 64

Marketing Events Framework 64