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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

Software development with sustainability in mind is a rising trend in digital spaces. I would like to thank Tremis Skeete, Executive Editor of Product Coalition, for his valuable contributions to this article's research, development, and writing. Let’s explore how and why this matters.

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User Experience Analytics in SaaS: Tools, Data Collection & More

Userpilot

User experience analytics is one of the secret ingredients for boosting SaaS growth. We will also go over free and paid product analytics tools that can help facilitate the process. The data obtained is useful for user journey mapping and creating in-app experiences that make customers want to stick.

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17 SaaS Customer Success Best Practices to Improve Customer Retention

Userpilot

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. 17 customer success best practices you can apply in any SaaS include: Tailoring the onboarding experience using customer data to increase retention and success.

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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

They involve integrating digital technologies and processes into every aspect of your business, from operations to customer interactions. It’s not just about adopting the latest gadgets, but about using technology to drive meaningful change and achieve specific business goals. What is the importance of digital transformation?

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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Make use of branded conference swag to promote your company at conferences and raise positive awareness. What is the dark funnel in SaaS?

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10 Must-Read Onboarding Books for SaaS

Userpilot

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. 70+ product marketing managers and product managers joined the launch event in London last week – which shows the credibility of this book in the industry. But where do you begin? Where to buy: You can order it on Amazon. #2

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The Making of Product Managers: Michael’s Story

The Product Coalition

It is unusual that Michael’s first brush with product management was during his master’s degree in systems design engineering. Product Management with Solids and Fluids Michael studied nanotechnology engineering at university with a focus on emerging technologies in a variety of industries.