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Product-Led Growth Is a Misleading Name

The Product Coalition

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. PLG under the hood.

Naming 127
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How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. product-market fit under the hood.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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What a Customer Journey Really Looks Like

The Product Coalition

The customer journey is such an important tool when building your product strategy. Photo by Keagan Henman on Unsplash When I work with companies on their product strategy, or when I teach about product-led growth (PLG) I often work with people on their customer journey. It must make sense for people to make even a single purchase.

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Strategic Roadmap Template

The Product Coalition

Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership. As you can understand from the name, most workshops are about novels and focus on how to build the plot and the characters that drive it. They named it after the feedback I constantly gave them on their presentations.

Roadmap 78
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The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

An economic downturn, a war — you name it. A value creation lead in one of the VCs that I am working with told me that when they think about product-market fit they only relate it to companies at the seed stage, and in round A they consider them as the go-to-market (GTM) phase, assuming they have already found product-market fit.

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From Product Management Back to Strategy

The Product Coalition

My personal passion is to bring back this very important dimension into product management and leadership. Product Leadership Is a Business Role I make a distinction between product management and product leadership. Product management is the name of the profession and also a description of what some levels do.

Strategy 137