Sat.Jun 17, 2023 - Fri.Jun 23, 2023

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Product-Led Growth Is a Misleading Name

The Product Coalition

Everyone wants to be product-led these days. But does that mean that you are doing product-led growth? And speaking about growth, how strong is this promise? Here is a disambiguation guide to help you understand what product-led growth really means, and what it doesn’t. Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting.

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The keys to a successful product pivot

Mind the Product

We look at how you might pivot a product or sunset a feature to minimise the disruption and upset to your users Read more » The post The keys to a successful product pivot appeared first on Mind the Product.

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ONE THING on Too Many OKRs

Product Culture

Objectives and Key Results (OKRs) are not your backlog. They don’t include everything you plan to do, only the most important things you want to focus on right now. Teams cannot concentrate on more than a handful of things at once. The ideal for a small team is one objective per quarter with 3 measurable KRs. Larger teams with a proven track record might have as many as three objectives.

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. The end game is to open more doors for sales at the decision-maker/influencer level and give them higher quality leads that are warmer from the start.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Navigating different org sizes as a product leader

Mind the Product

Product leader Liz Clow introduces an holistic approach to product leadership, covering strategy, customer centricity, agility, leadership, and execution Read more » The post Navigating different org sizes as a product leader appeared first on Mind the Product.

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Consulting Tip #2: Avoid Unsolicited Offers of Help from Strangers

Johanna Rothman

Here are several unsolicited offers I received in email and various messaging today: An unsolicited email explaining my site was slow and not high-ranking in SEO. Another unsolicited offer to totally redo my social media. And yet a third unsolicited offer to make my consulting business much more successful by allowing AI to write content for me. (Me!!

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How to Incorporate Customer Feedback Into Your Product Planning

Gocious Blog

As any great product manager knows, creating an amazing product means understanding your target audience. It is important to know what your potential customers are looking for from the type of product you are planning. In-depth customer research is something that can take a product from good to great, which is why customer research cannot be an afterthought.

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ChatGPT AI Detection Tools

TurnKey Labs

Since December 2022 we have reviewed and analyzed applications to verify and detect AI-generated content. Here’s a short list of the best ChatGPT detectors so far according to our rating system: Detector by WRITER Originality.AI (paid) Detector.dng.

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A/B, Split or Multivariate Test: How to Choose the Right One

AB Tasty

In the fast-paced world of digital marketing, settling for anything less than the best user experience is simply not an option. Every marketing strategy has room for improvement and unlocking more comes from recognizing hidden opportunities.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Product Talk is Growing: Meet New Instructor Ellen Brandenberger

Product Talk

Product Talk’s North Star metric is to increase the number of product trios who adopt a continuous discovery cadence to their work. This is what inspired Teresa to write the Continuous Discovery Habits book and shift Product Talk to a course-first business. And this outcome is also the reason why we continue to expand the team of Product Talk instructors—the more instructors we have, the more cohorts we can offer, the more students we can serve, and ultimately, the more people who will feel empo

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5 strategies to conduct effective customer interviews for better product insights

Mind the Product

Practical advice for maximising the opportunity for insights from customer interviews Read more » The post 5 strategies to conduct effective customer interviews for better product insights appeared first on Mind the Product.

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Spark Innovation With Your Team: Three Workshop Formats To Help

The Product Coalition

Want to cultivate a more dynamic, engaged, and successful organization? Who doesn’t! One of the most impactful ways to achieve this goal is to take a more intentional approach to innovation. Doing so has a ton of benefits, including: More competitive edge: Concerted efforts around creativity and innovation allow your teams to develop new products/services that better meet customer needs and help keep you ahead of the competition.

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Building User Trust with UX Design: 15 Effective Strategies

Userpilot

Cultivating user trust is critical to the success of any long-term product strategy. It is also one of the central goals of the user experience design process. But, trust is a difficult concept to define or quantify. It is a feeling – like when you first set eyes on your date and feel relaxed and at home. So, how can you build trust with UX design ?

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Pros, Cons, and Best Practices for Using Feature Toggles

Split

Feature toggles are a powerful tool that developers can use to deploy code changes quickly and efficiently. They allow developers to test features in production without exposing them to end-users. As a result, they can change the behavior of features without having to go through the entire release cycle, which can save time and money. Feature toggles are becoming increasingly popular as they provide a way for teams to experiment with new features.

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What is Product Ops? The four pillars you need to understand deeply

Mind the Product

In this guest post, Jenny Wanger delves into four pillars that shape the product ops craft. Read more » The post What is Product Ops? The four pillars you need to understand deeply appeared first on Mind the Product.

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Powerful AI Tools for Product Managers

The Product Coalition

Photo by Canva Studio: [link] The new AI tools are a boon to many professionals, including product managers. Product managers communicate with stakeholders, write specifications, prepare decks, analyze data, and create prototypes. Here are new tools that will boost their productivity. Faster & Better Emails: With ChatGPT , Lavender , compose , or equivalent, product managers can craft thoughtful emails quickly and save 1–2 hours a day.

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10 Must-Read Onboarding Books for SaaS

Userpilot

Looking to level up your user onboarding knowledge with onboarding books? An exceptional user onboarding experience can make all the difference for your SaaS company's growth. But where do you begin? Onboarding books can offer you the knowledge and insights necessary to craft a remarkable onboarding process. In this article, we've compiled the 10 must-read onboarding books that'll enable you to transform your user onboarding strategies.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Sneak a Peek Behind the Scenes with Contextual Inquiry

dscout People Nerds

Observing research participants in their natural habitat is a powerful method. Here’s how to conduct contextual inquiry with a critical eye.

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The magic of making great products with Christian Idiodi

Mind the Product

In the opening keynote talk at #mtpcon San Francisco 2023, Christian Idiodi, Partner at Silicon Valley Product Group, led an engaging session on the art of building magical products. Watch the video in full, or read on for a recap of this insightful talk. Read more » The post The magic of making great products with Christian Idiodi appeared first on Mind the Product.

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Enzo Avigo Talks About “Pre Product-Market Fit” Tactics for Startups

The Product Coalition

CEO of June.so touches on what startups should and shouldn’t do when striving for product-market fit. By Jon Matheson and Tremis Skeete , for Product Coalition In the world of building small businesses, entrepreneurs need to be adept at managing their resources, and more importantly, make the best choices in how to apply them within in a limited amount of time.

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You Can Have Your Retirement Fantasy Today

Nir Eyal

Imagine your retirement. Are you picturing long, lazy days on a tropical beach under coconut trees? Maybe you’ve opted for a life of adventure, traveling to all the places you haven’t been to yet. Perhaps the science fiction novel you’ve always wanted to write is finally pouring out of you. But why should you wait until you retire to pursue those things?

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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A Guide to Choosing the Best SaaS Learning Management System

Userpilot

What factors should you consider when choosing a SaaS learning management system to support your customers and employees? And which are the best tools available on the market at the moment? These are the two main questions that our guide answers. Let’s dive in for details! TL;DR A SaaS learning management system (LMS) is a cloud-based solution for delivering educational experiences.

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SUNDAY REWIND: In my humble opinion by Thor Mitchell

Mind the Product

It's important for product managers to remember to be humble. This talk from Thor Mitchell at MTP Engage Manchester lays out why Read more » The post SUNDAY REWIND: In my humble opinion by Thor Mitchell appeared first on Mind the Product.

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AI Threats: How AI Is Already Being Utilized by Malicious Actors

The Product Coalition

Today half of the US enterprises use AI, and the remaining are already evaluating AI. With the latest popularity of ChatGPT, I assume all enterprises and governments will use AI in the next five years. Unfortunately, AI is already being utilized by malicious actors, and with the latest advancements, they have access to increasingly sophisticated tools, which could potentially make businesses and governments more vulnerable.

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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. I wonder if it’s time to stop talking about “customers” altogether. It's time to clarify who we want to satisfy, so we can make better product decisions. Here are my definitions: Buyers have the money to make a purchase decision for a product.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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How to Conduct a User Flow Analysis? A Step-by-Step Guide

Userpilot

A better understanding of your users is never a bad thing and user flow analysis can be an extremely powerful tool to help you build it. In this guide, we’re going to break down what a user flow is, explain how to analyze the process, set out how to identify and capitalize on opportunities, and share the tools that’ll help you drive product growth.

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Why are customer acquisition cost and lifetime value important to calculate?

Mind the Product

You’ve heard it before: Customer acquisition cost (or CAC) and customer lifetime value (or LTV) are some of the most important metrics to track in business. Even in product management, the amount it costs to convert a new customer will impact your product's marketing, price points, and overall roll-out strategy. In this guest post, Nick Chasinov explains how understanding these values is the first step toward making them work for you.

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The EU AI Legislation Sets the Bar for Safety and Compliance

The Product Coalition

The European Parliament passed AI legislation this week. Before the end of the year, this Act will be ratified by most EU nations and gets enacted. This is a significant milestone in finalizing the world’s first comprehensive law on artificial intelligence. For budding AI creators, this is a crucial moment akin to a high student moment familiarizing themselves with the exam format of a prestigious college entrance test.