Roman Pichler

MAY 3, 2023

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. This usually doesn’t require in-depth technical skills like being able to write code or understand how a specific machine learning framework is used.

Research Software 233

Research Software Technical Review Technology Product Research 233

Mind the Product

OCTOBER 17, 2019

Product people descended upon central London this morning for a series of Mind the Product training workshops , kicking off #mtpcon ahead of tomorrow’s conference. From the 14 workshops there was plenty to take away. Advocate and evidence product changes across the organisation, from C-level executives to marketing.

Workshop 73

Workshop Customer Feedback Research Software User Testing 73

Roman Pichler

FEBRUARY 19, 2024

You manage the stakeholders, for example, by inviting them to roadmapping workshops and sprint review meetings or by having regular one-on-ones with them. To strengthen your expert power, acquire the necessary product management skills and the relevant knowledge about your product and its market. Strategize , 2 nd ed.,

Product Research 244

Product Research Product Management Product Manager Customer Experience 244

Product Management University

JUNE 12, 2017

Some days it feels like Agile frameworks are dictating how product management is done. Let’s call a spade a spade – Agile is not a product management framework. There is absolutely no correlation – zero – between how market needs are uncovered and how software is developed. Agile is a software development methodology.

Framework 113

Framework Agile Product Management Product Manager 113

Bain Public

APRIL 17, 2020

We already knew we could deliver expert guidance via a series of on-site workshops. Our virtual workshop series provides actionable strategies, tools, processes, and skills product leaders need to create innovations, adapt to market shifts, and anticipate what’s next. We deliver content via a series of virtual workshops.

Workshop 52

Workshop Leadership Document Roadmap 52

UX Studio

AUGUST 14, 2017

A UX workshop can help you gather the team and brainstorm to make better decisions. In a UX workshop, we share research results with the participants and let them come up with their own conclusions. Get everybody on the same page with a UX workshop. Persona workshop. A canvas is often a good tool to run a UX workshop.

Workshop 106

Workshop User Testing Research Software UX 106

Product Management University

JULY 18, 2023

As a former product marketing manager, I know this all too well and was guilty in the first degree! It would save a ton of work for product marketing, plus, your product positioning that opens doors for salespeople would be the same as the conversations they’re having with buyers. It’s completely conversational on both fronts.

Positioning 130

Positioning Product Research Construction Workshop 130

Product Management University

AUGUST 3, 2020

If you want to market and sell the strategic value of your solutions, your customer testimonials need one more layer that answers that question. The answer to that question usually relates to the market dynamics in the customer’s industry and how those dynamics are forcing their hand strategically. That’s your BIG WHY.

Customer Experience 246

Customer Experience Product Research Workshop Framework 246

Product Management University

MAY 20, 2024

If you want to experience the easiest way to learn customer success value skills with our unique hands-on learning format, contact us to discuss a personalized workshop for your team. Subscribe to The Product Vibe Monthly to have our best-practice publications sent directly to your inbox.

User Testing 130

User Testing Customer Experience Customer Feedback Feedback Software 130

Product Management University

MARCH 8, 2018

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. Here’s a common scenario.

Marketing 113

Marketing B2C B2B Workshop 113

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 103

User Testing Workshop B2B Leadership 103

Centercode

JANUARY 21, 2020

It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. The post Engagement Workshop: How to Recruit Enthusiastic Testers appeared first on Centercode. What makes an ideal tester ? That X-factor? It’s enthusiasm!

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Workshop User Testing Product Research Data Visualization 72

Sequent Learning

NOVEMBER 12, 2018

Our Product Management workshops are designed and taught by professionals who have grappled with the same day-to-day challenges that attendees currently face. It offers practical tips for guiding cross-functional teams as they: Cultivate market insights. Track ongoing performance and balance the marketing mix.

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Workshop Data Visualization Product Research Product Management 40

The Product Coalition

NOVEMBER 29, 2021

Agile product life cycle framework- Tools and practices ( Image 1 ) by Surbhi B Sooni Nowadays, many companies and startups are champions in adopting and acquiring agile methodologies in the development phase. Also, the Kano framework is good but it doesn’t take into account effort vs value.

Data Visualization 169

Data Visualization Feedback Software Agile Product Research 169

Product Management University

MAY 16, 2019

The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. Infancy – Individuals become proficient at building, marketing, selling and delivering products that make users quantifiably better at their job.

Product Management 153

Product Management Product Manager Workshop Management 153

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Let me walk through the entire workshop in the phases with its results. I have defined the below dimensions as a cohesive framework. Refer image 2.

Startups 124

Startups Strategy Technical Review B2B 124

Lenny Rachitsky

JANUARY 23, 2024

The annual process works along a “W” shape, similar to the framework Lenny suggested here. Over time, we’ve built various workshops with different teams (e.g. I have leaders who drive new products’ go-to-market, field product management, product partnerships, and, most recently, product marketing.

Feedback Software 103

Feedback Software User Testing Customer Feedback Workshop 103

The Product Coalition

NOVEMBER 11, 2021

During the Definition process, a series of workshops are conducted to review the specific problem to be solved (or Job-To-Be-Done), understand what can be done to fix it, design the physical and technical solution, and prepare for the development sprints to start. As-Is and To-Be scenarios) as part of these workshops.

Definition 179

Definition Technical Review Customer Experience User Friction 179

Mironov Consulting

JANUARY 2, 2018

Managing Upward: A One Day Workshop for Experienced Product Managers. Using repeatable and flexible frameworks, Brainmates helps clients deliver products to market that customers love. Cohosted by Brainmates and Rich Mironov. Where: Brainmates, Level 6 / 100 Clarence St, Sydney, Australia. Cost: $995 AUD, register here.

Workshop 0

Workshop Product Management Product Manager Management 0

The Product Guy

MARCH 19, 2020

Learning from the best products on the market and sharing my experience with Upstack, MealPal and others to workshop a framework of how to decide what features to include in your product launch, ideas for a focused MVP and understanding the engineering implications of your product decisions.

Workshop 164

Workshop Enterprise Framework Product launches 164

Mironov Consulting

JANUARY 2, 2018

Managing Stakeholders and Priorities: A One Day Workshop for Product Managers. Using repeatable and flexible frameworks, Brainmates helps clients deliver products to market that customers love. Cohosted by Brainmates and Rich Mironov. Where: Brainmates, Level 6 / 100 Clarence St, Sydney, Australia.

Workshop 40

Workshop Management Management Consulting 40

Good Product Manager

AUGUST 17, 2015

I tackle this question, and introduce our SiriusDecisions Product Ownership Decision Framework , designed to help product management leaders through the process of deciding which approach is right for them. The Economics of Sales/Marketing/Product Alignment. Learn more about the workshop and sign up to spend the afternoon with us !

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Workshop Research Software Feedback Software Product Management 74

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. When companies call me to deliver strategy workshops, it’s usually because they feel that their teams are not being “strategic” enough.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Product Management University

AUGUST 3, 2020

If you want to market and sell the strategic value of your solutions, your customer testimonials need one more layer that answers that question. The answer to that question usually relates to the market dynamics in the customer’s industry and how those dynamics are forcing their hand strategically. That’s your BIG WHY.

Customer Experience 130

Customer Experience Product Research Workshop Framework 130

Dear Strategy

JANUARY 28, 2019

Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?”. . At least once a month, I get a question (sometimes officially and sometimes casually) about some framework or another that has been popularized in some way or another and has become the latest “thing to know” on the job.

Framework 49

Framework Strategy User Testing Books 49

Mironov Consulting

MAY 29, 2020

This Business of Software Masterclass will give you practical approaches and useful frameworks to help you lead your product management team successfully. Why sales/marketing groups don’t (want to) understand trade-offs. The Masterclass is limited to just 12 attendees, to ensure attendees get maximum interaction time with Rich.

Workshop 59

Workshop Product Management Product Manager Management 59

Product Innovation Educators

MARCH 18, 2024

My book is focused on medical stuff, but I’m working on a project now using the same framework in my book to develop a new rain gauge. Early in my product development career, I attended a week-long workshop called the House of Quality that was put on by Ford and Toyota. We’re using 3D-printing rapid prototyping. [11:16]

Development 103

Development Customer Feedback Feedback Software Transportation 103

The Product Coalition

JANUARY 24, 2018

Studying all of those subjects, there is one thing that I’ve noticed as a pattern: Whichever the article, paper, workshop that you read or attend to, there will always be some sort of steps you need to go through in order to be successful. That is what I´m calling “magical framework”. Your customer does not even care about it!

Framework 60

Framework User Testing Customer Feedback Customer Experience 60

UX Planet

JANUARY 4, 2024

Understanding the end-users’ pain points allowed me to shape the product roadmap in a way that addressed real-world needs, ultimately enhancing the product’s market success. Embracing Design Thinking principles, we conducted workshops to map out the entire user journey and identify pain points.

Strategy 93

Strategy User Friction User Testing Research Software 93

Product Innovation Educators

DECEMBER 12, 2022

As part of a workshop on roadmaps, I was briefly covering tips for gaining alignment, and someone told me, “I really enjoyed the workshop on roadmaps, but we need a workshop on alignment. This is the stuff that allows you to take any framework, any bunch of data, any existing team, and glue it together.”

Product Research 83

Product Research Workshop User Testing Management 83

Melissa Perri

DECEMBER 29, 2023

Writing down your ideas is a whole different beast compared to giving talks or running workshops. Laying out the framework was a breeze. Cons: Don't expect much help with marketing; you'll need to hustle on your own. Publishers only help with marketing the absolute top books by celebrities. It took two years.

Books 197

Books User Testing Customer Feedback Consulting 197

Product Management University

MARCH 21, 2023

Your target market is the salesforce. If you want to learn how to create simple and effective entries for your sales playbook, contact us about a personalized product marketing and sales enablement workshop that makes your products easier to sell, which makes them easier to buy. Sales Playbook Success: Keeping It Simple!

Product Research 130

Product Research Customer Experience Demo Customer Feedback 130

Product Innovation Educators

JANUARY 30, 2023

Previously she was a marketing specialist for Accenture. Summary of some concepts discussed for product managers [5:49] Can you take us through the Design Thinking framework as you applied it through the University of Wisconsin’s program? The framework we used was from the Stanford d.school.

User Testing 92

User Testing Education Customer Feedback Product Research 92

The Product Coalition

JANUARY 26, 2021

At the high end of the labor market, people make decisions based on other things: whether they get to work with great people, grow their strengths, and accomplish something meaningful. for the vision to be realistic, it needs to be grounded in real-world insights about the customer, industry/market trends and business constraints.

Vision 184

Vision Product Research User Testing Workshop 184

Lenny Rachitsky

JANUARY 18, 2024

Today, she dedicates her efforts to sharing her knowledge through workshops, comprehensive courses, and consultative services, helping organizations navigate and optimize their team structures. Her work is informed by more than 20 years in the tech industry at notable companies like AppFolio, Procore, and Expertcity/GoToMeeting.

Framework 69

Framework Workshop Data Visualization Consulting 69

Sachin Rekhi

AUGUST 4, 2021

Others leverage a prioritization framework like RICE to prioritize their initiatives. Or take OKRs, a common goal setting framework used by many product teams. We also introduce a stakeholder framework that helps you get the buy-in you need to drive impact. Marketing Programs : Marketing Strategy.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Melissa Perri

JUNE 29, 2017

Let’s look at where these terms and disciplines originated from and how some common frameworks explain them. That was until I had my first experience teaching Product Management at a company using the SAFe framework. I was doing a workshop for a very large bank when one of the attendees chimed in.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325