The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move.

Data Visualization 123

Data Visualization Analytic Tools Marketing Customer Experience 123

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 102

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 102

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

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B2B Marketing Customer Experience Healthcare 130

The Product Coalition

JULY 2, 2023

Last week I wrote about the difference between a theoretical customer journey and what a real customer journey looks like. I also wrote about why the customer journey is so important and is part of your responsibility as a product leader, even if you can’t impact it directly as you do with features. How do they hear about your product?

User Testing 115

User Testing Customer Experience Product Strategy UX 115

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Analytic Tools 94

Analytic Tools Feedback Software Marketing Product Marketing 94

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization User Testing 95

Amplitude

JUNE 27, 2023

Read this recap of Amplitude’s Justin Bauer’s session at MAU Vegas to learn about uniting product and marketing teams around shared goals and metrics.

Marketing 98

Marketing 98

Mixpanel

MAY 2, 2023

But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). Traditional marketing analytics tools were built for just the web, but marketing channels have evolved.

Data Visualization 119

Data Visualization Analytic Tools Embedded Analytics Marketing 119

Product Management University

MARCH 14, 2023

It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes. The customer outcome focus makes it easier for each of these disciplines to be more effective.

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Framework Customer Experience Product Marketing Product Management 246

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. There are P1s and P2s.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

The Product Coalition

DECEMBER 25, 2023

In the past I’ve written about the celebrated economist William Stanley Jevons , and his thesis which is “Value depends entirely upon utility.” They loved how simple and useful the frontend was, along with the clearly placed timestamps for every action they made, and they could refute any question about their work.

Analytic Tools 128

Analytic Tools Data Visualization Software Review Customer Experience 128

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Coalition

JULY 23, 2023

Let’s Talk About the F Word — Features Why budgeting for features leads to product failure. Talk with them about the shift to product-based budgeting. For example, you might set an objective (O) to enter a new market segment — Enter the New York Metro area and end the year with a 5% market share in the fast-casual dining space.

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Onboarding KPIs Product Research Finance Government 135

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. And this is what we heard.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. App store optimization goals. Description.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

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Marketing Product Marketing User Friction Customer Feedback 138

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase.

Analytic Tools 101

Analytic Tools Data Visualization Feedback Software Research Software 101

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity.

Marketing 111

Marketing Branding Messaging Positioning 111

Intercom, Inc.

MAY 13, 2022

The process of guiding a customer through the marketing funnel, from the first engagement as a prospect all the way to the point when a customer becomes a brand advocate, is called lifecycle marketing. . What are the stages of lifecycle marketing?

Marketing 118

Marketing Branding User Testing Education 118

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. Now, think about all the things standing in the way of this goal.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Sachin Rekhi

FEBRUARY 17, 2022

The most important journey any new product goes through is finding product/market fit. Marc Andreessen, who popularized the term, defined it as: Product/market fit means being in a good market with a product that can satisfy that market. From Viddy to Quibi to Google Wave, we can all name famous product failures.

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User Testing Product Marketing Marketing Product Research 198

The Product Coalition

DECEMBER 10, 2022

I have a lot of respect for authority, and often assume these people know what they are doing or talking about, and don’t question it. But you need to remember that the CEO is most likely talking about a solution because that’s the easiest way for them to think about it and communicate. But that’s rarely the right thing to do.

Vision 131

Vision Consulting Product Research Definition 131

Lenny Rachitsky

APRIL 11, 2024

examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat. Founders should have a scalable demand channel, high ACV, and be thinking about efficiency metrics. Likely a pre-seed or seed-stage company.

User Testing 97

User Testing Framework Product Marketing Marketing 97

svpg

AUGUST 16, 2022

By Martina Lauchengco The Market Side of Product/Market Fit I see so many companies find an initial beachhead of customers, think they have product/market fit, and then find their growth stalling. It’s never about just one thing. But it’s often because not enough attention was paid to market fit.

User Testing 108

User Testing Marketing Product Marketing 108

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. But what does the average “SaaS Product Marketing Manager Role” entail?

Analytic Tools 89

Analytic Tools Onboarding KPIs Research Software Product Marketing 89

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Marketing 97

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct. Here’s the funny thing.

Marketing 130

Marketing Data Visualization Workshop B2B 130

Intercom, Inc.

MARCH 24, 2022

But the technology, market, and customer needs have evolved since then, and for businesses to thrive, they need next-generation tools that are purpose-built to meet these evolving needs. Read more about the highlights of New at Intercom and watch the full recording of the event here.

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Vision Events Technology Strategy 221

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95