TEI 303: A case study for getting the right people on a product team – with Teresa Jurgens-Kowal, PhD
Product Innovation Educators
OCTOBER 5, 2020
We identify four categories of work styles based on combinations of spontaneous, normative, methodical, and conceptual behaviors: Creators are spontaneous and conceptual. Advancers are spontaneous and normative. They turn ideas into plans. Plan a project—refiners focusing on analysis.
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