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Becoming a product-led organisation

Mind the Product

We dig into what it means to be product-led and why companies are embracing this change. Read more » The post Becoming a product-led organisation appeared first on Mind the Product. How well is it working?

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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Maybe it’s “sales led”. Maybe it’s “product led”. Sales-Led strategy: Sales-Centric Approach.

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Beyond product-led growth: Diversifying strategies with Notion and Figma

Mind the Product

Why product-led growth might not always be the silver bullet for scaling and explores some alternative strategies using Notion and Figma as case studies. Read more » The post Beyond product-led growth: Diversifying strategies with Notion and Figma appeared first on Mind the Product.

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What is Product-Led Innovation? Strategies, Examples, and More

Userpilot

Are you being innovative in your product? Truly think about it because it could be the difference between a successful product and not. Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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A case study: The journey to becoming a product-led company

Mind the Product

In this deep dive case study, Kirsten Mann, Chief Product Officer at Prospection, shares some learnings so far on the journey that their team to transition from a service-led to a product-led company.

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The Beautiful Synergy of Product-Led and Sales-Led Growth [Ben Williams]

Userpilot

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

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Boost Your IT Success by Making the Move From Project-Driven to Product-Led

85% of organizations have adopted, or plan to adopt a transition from being project-driven to product-led. Of course, transitioning from a project-driven to a product-centric application delivery model isn’t easy. Reviews the benefits to the IT department and the whole organization of becoming product-led.

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Fuel the Engine of Product Growth with an Impeccable Framing Model

Speaker: Scott Sehlhorst - President, Tyner Blain

A product-led company is one that grows through user adoption and word-of-mouth recommendation. For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth. The importance of retaining as well as acquiring customers to succeed in a product-led business.

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The Democratization of Customer Success

Speaker: John Ragsdale, Vice President of Technology Research for TSIA

As enterprise technology firms are in the midst of a rapid transition from on-premise to cloud technology, product development, sales, implementation, and support strategies are obliged to follow suit. Join us on June 22 at 12 EDT for a webinar led by TSIA’s distinguished vice president of technology research, John Ragsdale.

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How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Product roadmaps must focus on the "now" and allow feedback to inform the "later."

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Drive in the Express Lane to Product Growth

Speaker: John Mansour - President, Product Management University

Product analytics are all the rage, but how can you use them to your advantage? With uncertainty surrounding our economical future — and whispers of an impending recession — what insights can we get from our product analytics that’ll put us in the express lane to growth? The most crucial product metrics you need.

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

How can a Product team find that next big idea? It turns out that even ordinary product teams can discover extraordinary ideas. By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. This is an exclusive session you don't want to miss!

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It's Alive! Bringing Your Product Roadmap Back From the Dead

Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador

Often, product teams fall into the trap of creating a roadmap that doesn’t support timely customer feedback. Companies frequently make this mistake by creating a product roadmap 1-3 years in advance. This strategy is ineffective for developing a valuable product because it does not consider the volume of customer feedback.

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Power of the Platform: A PM's Path to a Winning Product Experience

Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product

Product teams need a complete, end-to-end solution to address their most common challenges. Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love. This is an exclusive session you don't want to miss!