selling-a-product 
Product Management University
JULY 30, 2020
Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. Stop selling problems, features & benefits. Sell Your Expertise.
The Product Coalition
MARCH 13, 2022
Many startups feel that the only thing preventing them from selling their product is a great demo. In fact, if you rely on your demo too much, you won’t be able to sell at all. Here’s how to use your product demo smartly, and avoid demo abuse. Your Customers Don’t Want Your Product Of course, eventually, they do.
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Product Management University
JULY 30, 2020
Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. Stop selling problems, features & benefits. Sell Your Expertise.
Product Management University
APRIL 15, 2018
Solution selling is like vanilla ice cream. Here’s the thing: if you and all of your competitors are using the vanilla ice cream approach to selling, you’re missing an opportunity to showcase your unique value and improve win rates. Solution selling has long been the norm in B2B. It’s not wrong or bad. In fact, it’s good.
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We hope this guide will transform how you build value for your products with embedded analytics. Access the Definitive Guide for a one-stop-shop for planning your application’s future in data.
Mixpanel
JULY 27, 2020
If you’ve ever sampled a perfume before buying the bottle, taken a car for a test drive before signing the paperwork, or savored a wine tasting before stocking your basket, you’ve experienced the power of product-led growth. Understanding the value of your product. Let’s dive in!
The Accidental Product Manager
MARCH 22, 2021
As product managers, one of the most important things that we do is to use our product development definition to create products that our customers are going to want. We can place them in attractive packages, we can get celebrities to endorse them, and in the case of food products, we can make them taste good.
Speaker: Nils Davis, Principal, NPD Associates
As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. And sometimes the most important feature for selling your product is one that customers never end up using. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!
Speaker: Steve Johnson, Founder and CEO, Under10 Playbook
Three things keep company leaders awake at night: 1) Can we sell more of what we built? Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Does it solve their problem?
Speaker: Cait Porte, SVP Product and Customer Experience, Zmags
Gathering support for a product feature or enhancement is a critical skill for Product Managers. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.
Speaker: Nils Davis, Principal, NPD Associates
Their satisfaction is the blood that runs through the veins of your product. A good product takes this in its stride, while a struggling product continues to decline. However, this begs the question on every product manager’s mind: “How do I tell if what I'm hearing from a customer is a need or 'just' a want?”.
Speaker: Brett Truka, CEO, Devetry
A product roadmap needs to both capture your product’s strategy and outline your execution plan. Because these documents are such an essential component of your job as product manager, you also need to strategize your roadmap presentation. In this webinar, you will learn: How to communicate ROI in your product roadmap.
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