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For Your Reading: Articles for Product Coalition Writers

The Product Coalition

As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. So if you’re a writer who submitted an article to us, and you feel that what you’ve read here so far applies to you — then welcome to Product Coalition. We are a community of volunteers.

Article 121
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5 Different Perspectives on Audience Segmentation (Part 2)

AB Tasty

This article was originally posted on AB Tasty as 5 Different Perspectives on Audience Segmentation (Part 2). When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience segments (part 2).

Article 84
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5 Different Perspectives on Audience Segmentation

AB Tasty

This article was originally posted on AB Tasty as 5 Different Perspectives on Audience Segmentation. When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience segments.

Article 69
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Crafting a go-to-market strategy for enterprise product management

Mind the Product

This article delves into the distinct challenges and essential strategies for a successful Go-to-Market (GTM) approach within the enterprise domain.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on the concept of power users, and how their input should be duly considered in the Product Design cycle, while not shifting product strategy and direction based on their particular feedback. Highlight of the article includes: “Engaged users are a fantastic source of information. link] Power Users.

Article 60
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25 must-read product management articles

Roadmunk

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. I’ve hand-picked articles that specifically helped me during key moments in my career.

Article 81
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Executive Director’s Perspective on how to become a product manager

Product Management Unpacked

In Harvard Business Review ’s December 2017 issue, in her article entitled “What It Takes to Become a Great Product Manager,” Julia Austin states: “Aspiring product managers should consider three primary factors when evaluating a role: core competencies , emotional intelligence (EQ) , and company fit. I couldn’t agree more.