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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY! It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. Left swipe!

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Customer Success – How To Build Relationships With Customer Executives

Product Management University

The expanded CSM role presents a great opportunity to establish a stronger leadership position internally by defining the structure for all customer interactions with each account, including executive access if that structure is not already in place. They’re also critical to the success of product management, product marketing and sales.

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How to Wow a Customer and Win Their Loyalty [With Examples]

Userpilot

This trust and rapport can yield many benefits for your business whether it’s amazing stories shared on social media accounts, a positive review on your website, or word-of-mouth marketing that brings more people into your rewards program. Users are fast to form opinions on brands and slow to change them.

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Are You Bounded by Authority?

The Product Coalition

Some of it is cultural, and some of it is personal, but how you treat authority impacts your ability to lead. Especially in product management, where authority is limited, you need to act beyond the limits of formality. Here is how. Photo by Blake Cheek on Unsplash I once coached a very talented senior product manager. He was a good person.

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Marketing-Led Post-COVID-19 Growth Strategies

Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.

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Implementing CS From Scratch: 4 Best Practices

Gainsight

Your company can focus on one philosophy and see positive changes in everything from marketing to product design to Net Revenue Retention rates. Learn more in our ebook Creating a Company-Wide Culture of Customer Centricity. Learn more in our ebook: Smarter Not Harder: Launching Customer Success From Scratch.

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Four ways the healthcare industry is transforming digital experiences during COVID-19

Userzoom

In our brand new ebook, How COVID-19 is changing the digital healthcare landscape , UserZoom’s team of digital healthcare solutions experts provide a detailed look into how healthcare organizations are using UX research to rapidly adapt—and continue to hit business goals—during this crisis-driven economy. Download ebook.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. All eyes are on you to make an impact — fast. That’s where your data comes in.

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How ZoomInfo Solves Recruiting Pain Points

To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness. Download the eBook to see how ZoomInfo has helped alleviate recruiting pain points.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.