Engagement Benchmarks for Retail and eCommerce Apps
Alchemer Mobile
APRIL 13, 2021
In our data, Shopping apps are divided into two subcategories due to vastly different consumer behavior: eCommerce (transactions are completed electronically and experiences are solely digital) and Retail (connected digital and brick-and-mortar consumer experiences). 2021 Engagement Benchmarks for Retail and eCommerce Apps.
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