January, 2021

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Is it Time to Invest in Redesigning my Digital Product?

Mind the Product

Is it time to invest in redesigning my digital product? It is a question that many product leaders need to answer. This is an article to help you make the decisions by giving you contextual information and concrete examples. Some design activities can be applied as iterative improvements, like changing certain user flows to increase [.]. Read More. The post Is it Time to Invest in Redesigning my Digital Product?

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12 Ways to Reduce Customer Churn

Mind the Product

Marketing brought you leads, your funnel converted them to customers. So why are they leaving? Over the past 5 years, I’ve worked on ways to reduce customer churn in several high profile SaaS companies. I’ve learned that this is a battle that never ends, and there are different strategies to combat it. Customer churn is the number of customers [.]. Read More.

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Stop Assigning Tasks to People

The Product Coalition

Learn how to succeed as a technology leader after 2020 Continue reading on Product Coalition ».

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5 Tips for Saying No to Stakeholders

Roman Pichler

Imagine that you are talking to John, a senior salesperson who’s been involved with the product for a while. John mentions the upcoming product release and says, “You really must add the enhanced reporting feature. I’ve spoken to several customers, and they have all confirmed that it is absolutely crucial.” You know, though, that it is impossible to add the feature to the development effort.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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For better products, start with a problem statement

Intercom, Inc.

At Intercom, we believe product managers (PMs) should focus on problems , not solutions. Indeed, our first R&D principle is “Start with the problem.” The secret to shipping successful product, then, is clearly defining for your team the problem that you’re setting out to solve. A great problem statement supercharges product development.

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A Look at the Year Ahead: The Product Talk Roadmap (With a Book Update)

Product Talk

Happy New Year! I am excited to kick off 2021. For the past couple of years, I’ve used my January blog post to give an update on my plans for the year ahead and this year will be no different. You can find previous years’ posts here: 2019 and 2020. I know many of you are anxiously awaiting an update on my upcoming book. You’ll get that. But before we get to solutions, I want to share more of our discovery context for Product Talk, the business.

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The Product Decision Stack – Martin Eriksson

Mind the Product

Martin Eriksson – veteran product leader, and Mind the Product co-founder – presented his “Decision Stack” to ProductTank Lagos. It’s a way of connecting vision to action. Martin says the most common thing he hears from product people is the question “How do we know if we’re building the right thing?” – this fundamentally comes [.].

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How to Prioritize Features and Projects: Here’s the Ultimate List of Prioritization Frameworks

The Product Coalition

With 70+ methods listed, this is the most complete list of prioritization frameworks on the internet with tons of linked resources. This… Continue reading on Product Coalition ».

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Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore

Daniel Elizalde IoT Blog

How do you drive innovation? Welcome to this episode of the Enterprise Product Leadership podcast. My guest today is Geoffrey Moore, a speaker, advisor, and best-selling author of some of the most influential business books of the past decade — including the world-famous book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. […].

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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What is “conversational”?

Intercom, Inc.

Our mission at Intercom is to “make internet business personal” – to enable online businesses to foster the same sort of relationships with their customers as “brick-and-mortar” businesses. . The focus on relationships is very intentional – frequent positive interactions encourage loyalty, and loyalty is the bedrock of every sustainable business. .

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Buy Online, Pick Up in Store (BOPIS) Isn’t Going Anywhere – Here’s How to Adjust Your Customer Experience

Alchemer Mobile

The last year revolutionized how retailers think about online shopping and how it merges with the in-person, in-store experience. At this point, thousands of retailers have implemented some sort of buy online, pick up in-store (BOPIS) strategy, and consumers have come to expect it from big and small brands alike. The way in which people shop has fundamentally changed, with U.S. eCommerce sales reportedly increasing by more than 30 percent in 2020.

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My Top 10 Essays of 2020

Sachin Rekhi

While I can't claim Taylor Swift's level of productivity during the pandemic with two major album releases, 2020 was still a prolific year of writing for me, publishing 18 new essays and remastering 3 existing ones. I thought I'd take a moment to recap the product essays that resonated the most with readers in case you missed any of them. The Top 10 Deliverables of Product Managers.

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The Power of Mentoring – DeVaris Brown on The Product Experience

Mind the Product

Some of the most successful people we know credit their mentors for making the difference in their careers. We’ve recently heard great talks from the likes of Barry O’Reilly, Marty Cagan, and Gibson Biddle where they talk about having a ‘personal Board of Directors’ But how do you go about getting a mentor and getting [.]. Read More.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

OKRs are an amazing tool to drive business success. Starting with OKRs is easy. Doing it right is not necessarily so, and especially with product OKRs that are a unique beast. Here are a few common mistakes to avoid. Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in prod

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Channel Software Tech Stack 2021

Jay McBain

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows, and partner programs, channel software is becoming increasingly critical to a […].

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Give your customers best practices, not just FAQs

Intercom, Inc.

Most companies spend huge budgets creating content to get people to sign up to their product. But once a customer signs up, it’s left to a handful of badly written FAQs to help people get the most from the product. It’s no wonder up to 60% of users who sign up for a free trial use a product once and never come back. At Intercom, we believe that providing educational and motivational help content leads to loyal and engaged customers.

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How to Create a Loyalty Program for Your App

Alchemer Mobile

It’s common knowledge that loyalty programs work wonders to keep customers coming back time and time again. So, why is this? Mobile loyalty programs work because they: Retain and engage customers better: Gamification through points and achievements keeps people coming back to the app time and time again. Ultimately, when people are more engaged beyond the point of purchase, they’re more likely to stick around.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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The 30 Best Pieces of Advice for Entrepreneurs in 2020

First Round Review

We've rounded up 30 standout, must-share insights from the articles we published over the last year. Read on for the most impactful pieces of advice we heard in 2020 — presented with hopes that you can apply them for whatever's to come in 2021.

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How to be Bad at Product Development – Josh Mahoney

Mind the Product

Josh Mahoney draws on his experiences of being inspired to solve real problems for real people, and talks to ProductTank San Francisco about the dissonance between that drive to solve problems, and the reality of so many product roles. Surely the way to create great products that solve real problems is very straightforward: Create a better way [.]. Read More.

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How Big Data is Shaping the Future of Retail

The Product Coalition

It’s probably a distant memory but before the technological revolution, shoppers would walk into a retail store and take guidance from salespersons to make purchasing decisions. Salespersons would understand their customers’ needs and preferences and match them with the most suitable products from the inventory. Today, consumers do extensive research before purchase.

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Frequentist vs Bayesian Methods in A/B Testing

AB Tasty

These terms refer to 2 inferential statistical methods. Debates over which is ‘better’ are fierce - we’ll walk you through the pros and cons. This article was originally posted on AB Tasty as Frequentist vs Bayesian Methods in A/B Testing.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

When it comes to making something people want, Hubert Palan always does his homework. With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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What I See Coming For The Channel: 2021

Jay McBain

Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […].

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Unpacking 5 of Atlassian’s Most Unconventional Company-Building Moves

First Round Review

After a 12-year run at Atlassian, Jay Simons digs into how the company's story runs contrary to conventional startup wisdom, unpacking their product-led growth flywheel, reliance on channel partners, strategy for launching new products, and slow-burn enterprise strategy.

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Product Leadership is Hard by Marty Cagan

Mind the Product

In this November 2020 #mtpcon Digital keynote, Marty Cagan, author of ”Inspired” and “Empowered”, explains the important role of product leadership in any great product company–and why it’s so hard to get right. Watch the video to see the talk in full or read on for an overview of Marty’s key points: Empower your teams by [.]. Read More.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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The Product Vision Sprint: 5 days to a tangible product vision

The Product Coalition

80 to over 100 hours per week to “change the world” is what Elon Musk wrote in a 2018 tweet, referring to what was considered a standard working week at the time Tesla was ramping up production of its Model 3 sedans. You’ve got to think….what was driving those employees to get out of bed each morning and slog out 15 hours a day, week after week? The pay?

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How Product Can (and Can’t) Speed Up Development

Mironov Consulting

Half of the calls I get from CEOs include requests for Product Management to boost productivity in Engineering (aka Development aka Makers). To ship more stuff, faster. To hit more roadmap dates. To reduce some fictitious cost-per-feature financial goal. To get more for less. This reflects confusion about what product managers do (and how we really add value), and often poor role definition where product managers are also project/program managers or engineering leads.

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Conversational experiences and customer outcomes: How Typeform creates blueprints for customer success

Intercom, Inc.

Built to help brands connect with their customers in more meaningful ways, Typeform is an interactive survey platform with a vision to create a world of more personal business relationships. Focused on realizing that vision by empowering and supporting their customers is Christine Werner, Typeform’s Senior Director of Customer Success. This is the fifth in a recurring series of articles looking at how modern support leaders are navigating the support landscape as it continues to evolve.