October, 2019

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Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start? How do you position your product? Step 1: Understand why Your Customers use Your Product.

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From customer problems to product features: how to use feedback to create a roadmap

Mixpanel

One of the best things I learned at Amazon was that customers are always “beautifully, wonderfully dissatisfied,” and no matter what you give them, they’ll tell you why it doesn’t work for them. These customer requests or complaints—we call them “product gaps”—are a true gift if you effectively capture and prioritize them. At Mixpanel, we’ve developed a system where everybody in a position to talk to a customer can log a product gap.

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How to Be An Inclusive Leader With Jennifer Brown – Masters of Product Management

Sequent Learning

How an Inclusive Culture Leads to Better Innovation, a Discussion with Jennifer Brown. Meet Guest: Jennifer Brown. Jennifer Brown is a leading diversity and inclusion expert, dynamic keynote speaker, best-selling author, award-winning entrepreneur and host of The Will To Change podcast, which uncovers true stories of diversity and inclusion. As the founder, president and CEO of Jennifer Brown Consulting , Jennifer’s workplace strategies have been employed by some of the world’s top Fortune 500 c

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Product Roadmap Prioritisation

Roman Pichler

Before You Start Prioritising …. Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. In other words, you should have valid answers to the following questions: Which user problem will the product solve, or which benefit will it provide?

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Everyone Thinks They’re Managing by Outcomes. Here’s How to Actually Do it.

Product Talk

Last month, I spoke at the Business of Software (BoS) conference in Boston. BoS has been on my short list for a very long time and it did not disappoint. Mark Littlewood , the organizer of the event, does a fantastic job and it shows up in every little detail of the event. The audience is made up of entrepreneurs. Most seemed early in their entrepreneurial journey, but there were plenty of experienced folks as well.

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6 Tips for Product-Led Customer Centricity

ProductPlan

No business can survive without their customers. Too often, organizations get caught up in their own priorities. While the company pursues metrics and objectives without considering the customers’ interests, they may negatively impact the customer experience. Customer centricity aims to always keep the customer top of mind. This way, you tie every decision and action back to how it affects the customer.

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Product management, fast and slow

Intercom, Inc.

The range of work we do as product managers is so broad that we inevitably end up finding inspiration from all sorts of sources, whether it’s books on business strategy or essays on design. However, the book that has given me the most insight into the nature of my work is somewhat unlikely – psychologist Daniel Kahneman ’s non-fiction bestseller Thinking, Fast and Slow. “Our brain has two very distinct modes of thought: System 1 (fast, automatic, and impulsive) and System 2 (slow, consciou

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If You Want to Advance Your Product Career, Think of Yourself as the Product

ProductCraft

There’s a lot of information and research out there about how product people can do their jobs better. But what about when we think beyond the tactical, and consider what our path forward could look like? At Pendo’s Pendomonium conference this year, Gibson Biddle, former VP of product at Netflix, shared his tips for “hacking”. Read more » The post If You Want to Advance Your Product Career, Think of Yourself as the Product appeared first on ProductCraft by Pendo.

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Prioritization Shouldn't Be Hard

Melissa Perri

A while ago, I was interviewing a VP of Product candidate for a client. They were on the case study portion of the interview, where they had to prioritize major initiatives for the company. We explained that the objective wasn’t to get the prioritization completely right, and it was more for us to understand their thought process. They had access to any people or any data they needed from the company.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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How to create personas using Dungeons and Dragons

Userzoom

You’ll likely know all about creating user personas by now. It’s an essential tool in any UX designer’s kit. Your app or site will likely have thousands of users, so it’s not possible for you to cater to all of their needs. However, if you create a fictional character that has lots in common with your customer base and then target your app at them, you’ll likely appeal to most of your users.

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5 product management frameworks used by billion dollar companies

ProductBoard

Many of today’s most successful companies, like Amazon and Spotify, have reputations for consistently delivering great products. That doesn’t happen by accident. Those companies often have clear frameworks for how they manage and build products. Those product management frameworks give teams a repeatable way to improve upon and build their products consistently.

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How to Increase and Measure Product Engagement

Userpilot

Product engagement is a key factor when it comes to a successful SaaS product. Without engagement, you’ll find it really hard to retain your users, and upsell them onto more premium price plans. In this article, we’re going to teach you everything you need to know about product engagement. You’ll learn: What product engagement actually is. What a product engagement manager does.

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Free Your Product Roadmap and Ditch the Timeline

Mind the Product

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Biggest Problem with Customer Delight Expectations

ProductPlan

Making a sale deserves celebration, but ringing that bell is only the start of the customer journey. Now it’s time for onboarding, collecting feedback, increasing usage, and eventually winning the renewal. These other crucial components often don’t get as much attention as the initial deal closing. But without meeting these customer expectations, you can’t grow these accounts.

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Migrating Customers to New Technology, Products, Platforms

bpma ProductHub

by Davide Cis and Neil Baron – We tackled the subject of migrating customers to new technology, products and platforms (migration henceforth) at our August Product Executive Forum (PEF), where experienced product management and product marketing professionals from the Boston area meet to discuss shared challenges and find innovative solutions.

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Making it Official: When to Hire for Product Ops

ProductCraft

While product operations has been around in some shape or form for years, the title itself is currently on the rise. In fact, nearly 5,700 individuals on LinkedIn have “product operations” in their job titles. With so many organizations working to bring on this role, now might be a good time for your product team. Read more » The post Making it Official: When to Hire for Product Ops appeared first on ProductCraft by Pendo.

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Make your product sing: The importance of UX writing (and how to do it well!)

ProductBoard

This post originally appeared on the Single Grain blog. If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.” With companies like Google, Spotify and Airbnb spearheading the trend, UX writers are increasingly recognized as.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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User Research vs Market Research

UserVoice

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Mental Health as a Product Person – Let’s Talk

Mind the Product

Today is World Mental Health Day , and as we both struggle with mental health it’s a good opportunity to speak out and reflect on the issue of mental health at work. In this blog we’ll share our own personal experiences, and consider how mental health problems such as imposter syndrome, anxiety, depression, or stress affect us as product people.

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Communicating the value of content design

Intercom, Inc.

As a content designer, I often struggle to explain my role. The job is notoriously difficult to define, it looks different at every organization, and it has a ton of overlap with other roles. Content design is practiced by people with a dizzying array of job titles: product designers, UX designers, content strategists, interaction designers, information architects, technical writers, engineers, product managers, etc.

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Top UI Design Tools for Creating Mockups and Prototyping

Alchemer Mobile

What makes an effective UI design? A skillful designer, the right combination of design elements, or the tool used to create it? Well, the right answer is a combination of all of the above. On one hand, a skillful designer can indeed turn your concept into a sleek and stylish UI design if they have the right information about your app. On the other hand, nobody knows your idea better than you, and the best way to share it for future professional design and development is to visualize it.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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How to Communicate Product Priorities to Management

The Product Guy

Guest Post by: Tiago Resmini (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Erdem Ay ]. A common thing in product management is business leaders (like the head of product or the CTO) not having clear sight of every problem happening with a product or one specific part of a product. That happens because they are not include on the day-to-day routines of each squad that manages that product (obviously), so in many cases the most important channel they have to access that kind of in

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How To Create Kick-Ass Product Roadmaps (Spoiler Alert: There are 3 types of Roadmaps)

The Product Coalition

3 Different Types of Roadmaps Every PM Needs to Master Roadmapping is not easy. Every company demands different types of Roadmaps, and every PM has their own flavour. Here is a step by step process to create roadmaps so you can influence anyone in your company like a true Jedi. So what is Product Roadmap? A product roadmap is a tool used by PM’s to communicate the what and the why of a product.

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Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

First Round Review

Product builders should aim for lovable, not just viable. Jiaona Zhang (product leader at Dropbox, Airbnb, WeWork and lecturer at Stanford) shares her tactics for building MLPs that win users' hearts.

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Justify Your Product Decisions and Get Stakeholder Buy-in by Teresa Torres

Mind the Product

In this closing keynote from #mtpcon San Francisco , product discovery coach Teresa Torres shares her insights on how product managers can co-create solutions with stakeholders and better manage expectations. Teresa starts by pointing out that we all find comfort in getting the right answer. She points out that product managers typically advocate for their own point of view in meetings with stakeholders, and resist suggestions for change.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Louis Rosenfeld on how UX design can close the gaps between people

Intercom, Inc.

? ?. You’ve probably heard the parable of the six blind men and the elephant: One touches the trunk and says, “It’s a snake.” Another, touching a leg, disagrees: “No, it’s not! It’s a tree.”. Another feels the ear and mistakes it for a fan. The one touching the body is sure he’s run into a wall. The one with tail in hand knows he’s holding a rope. And the last one, with his hand on a tusk, is certain he’s touching a spear.

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Japanese Emoji Meanings: How the Correct Use Can Lead to Successful Marketing

freshtrax

Emojis are everywhere. They’re a regular part of our digital conversations with friends and family, and you’ve probably noticed their more regular appearance in brands’ marketing and communications. Emojis are emerging on billboards, in emails, and social media posts as companies capitalize on the ability of emojis to generate higher engagement across the board (social media interactions, open rates, click-through rates, and conversions).

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Promoting a Metrics-Driven Product and Company Culture

The Product Guy

Guest Post by: Ryan Pollack (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Andrew Hsu ]. I’m a structured guy. I use spreadsheets and checklists to keep me organized and on task. I love processes and procedures that help groups of people work towards common goals. And I love graphs, metrics, and the data that powers them because they communicate results and inspire ideas.