Sat.Oct 26, 2019 - Fri.Nov 01, 2019

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How to create personas using Dungeons and Dragons

Userzoom

You’ll likely know all about creating user personas by now. It’s an essential tool in any UX designer’s kit. Your app or site will likely have thousands of users, so it’s not possible for you to cater to all of their needs. However, if you create a fictional character that has lots in common with your customer base and then target your app at them, you’ll likely appeal to most of your users.

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Building Your Roadmap with Cybersecurity in Mind

ProductPlan

Security is someone else’s problem. It’s up to IT. The developers will handle it. We use AWS or Azure, so we’re cool. We use someone else’s payment gateway, so they’ve got it covered. We’re just a startup, who’s going to want to hack us? Sound familiar? Product managers don’t want to spend time worrying about security. Bolstering digital defenses doesn’t generate revenue.

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Product Ops and the Mini-CEO Dilemma

ProductCraft

In 2017, I joined ServiceTitan as director of technical project management. My top priority was to create better and more efficient processes for the product and engineering organizations. The company’s overall strategic focus was to onboard enterprise customers and gain market share. To facilitate these goals, our team was split into separate “squads.” Each squad.

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A step-by-step guide for conducting better product discovery

ProductBoard

Marty Cagan, whom we at productboard admiringly refer to as the “godfather of product management”, describes product discovery as follows: “First, you need to discover whether there are real users out there that want this product…Second, you need to discover a product solution to this problem that is usable, useful, and feasible.” In short, product discovery is a process that helps product teams.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Prioritization Shouldn't Be Hard

Melissa Perri

A while ago, I was interviewing a VP of Product candidate for a client. They were on the case study portion of the interview, where they had to prioritize major initiatives for the company. We explained that the objective wasn’t to get the prioritization completely right, and it was more for us to understand their thought process. They had access to any people or any data they needed from the company.

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Q&A with Sari Harrison: Beyond Vanity Metrics

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. In this webinar, leading product development consultant , coach, and trainer Sari Harrison shows how to go beyond conventional metrics to understand whether you’re delivering value to users by helping them m

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Make your product sing: The importance of UX writing (and how to do it well!)

ProductBoard

This post originally appeared on the Single Grain blog. If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.” With companies like Google, Spotify and Airbnb spearheading the trend, UX writers are increasingly recognized as.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. We could no longer assume all our customers had uniform needs and could be reached the same way. Having grown to more than 300 people, communication between colleagues became complex , fracturing that crisp, shared notion of the customer we once took for granted.

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Testing Business Ideas – David Bland on The Product Experience

Mind the Product

David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup. He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Quote of the Episode.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Product Revenue and Profitability Goals – Are They Counterproductive?

Product Management University

Are product revenue and profitability goals a good metric or are they counterproductive? If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. Here’s why. Individual product goals force each product team to compete for development resources, marketing resources and mind share with the sales team – all in

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FYI’s Cofounder on Beta Testing Products: Exact Questions to Ask Your Users (and Why)

UserInterviews

Marie shares how she successfully pivoted from a failed product to FYI, which questions give the most insightful takeaways, how she knows it’s time for product launch, and more.

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Woven CEO Tim Campos on how to spend your most important asset

Intercom, Inc.

? ? ?. Two weeks into Tim Campos’ job as the CIO at Facebook, Mark Zuckerberg’s executive assistant asked him to join the CEO for an important meeting at 8 a.m. the next morning. But when he arrived, his boss was nowhere to be found. In reality, a group of the top brass’s EAs wanted to talk about how their calendar app was destroying their productivity and credibility in the form of double-bookings and missed meetings.

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How do you Introduce Product Management Into a Business?

Mind the Product

You’ve just accepted a job offer – to introduce a product management function into a company. What can you expect? Where do you start? And how do you bring everyone in the organisation with you in the most inclusive and respectful ways possible? Here’s my experience of doing just that. Firstly, not having dedicated product roles in a software development business might seem alien.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How Product Management & Product Marketing Lead From a Position of Strength

Product Management University

Think back to a meeting you were in with 10 or 12 people, maybe more. There was one person in that meeting that, whenever they spoke, everyone latched on to their comments like a magnet to steel. That person was credible, confident and spoke with remarkable conviction. People with this level of knowledge and confidence have a certain presence. We trust them.

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Good Leaders are Great Storytellers — Our 6 Tips for Telling Stories That Resonate

First Round Review

Storytelling isn’t just the domain of marketers or PR — the ability to tell stories supercharges every part of company-building and leadership. We sifted through wisdom from founders and experts to gather the Review's six best tactics on telling stories that inform, persuade and inspire.

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When should engineering managers write code?

Intercom, Inc.

Many engineers who make the transition to a management role face a bit of a conundrum – if I stop doing hands-on work, my team will lose a strong engineer and instead will gain an inexperienced manager. When I became a manager three years ago, this thought kept popping into my head, especially in the first few months, and breaking out of this mindset was one of the biggest challenges in my transition from maker to manager.

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How do you Make Your Mark as a new Product Manager?

Mind the Product

If you’re new to a product management job then it can often be very hard to get access to all the information you need. But I’ve found that by building relationships, setting the future vision, and having faith in your capabilities as a product manager you can carve out a place for yourself. One of the critical things you learn in a large corporation is that information is king.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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My Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup

The Product Coalition

My 3 Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup In my previous article , I reflected on a few things that I would tell myself if I could travel back in time and the concept of “three waves of changes.” In this post, I want to talk about the three most important lessons I have learned so far as a Product Manager at a startup.

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Psychological Safety: A Prerequisite For High Performing Teams

Strategyzer

Can a team of talents who are suspicious of each other solve complex problems together and innovate? The answer is simply, no.

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How to test your website’s iconography

Userzoom

In which our very own UX Researcher, Tom Hayes, investigates the world of online iconography and how you can test whether users understand all your various navigation signs and symbols. What does this icon mean? Now I would be very surprised if anyone isn’t thinking ‘search’ right now. This icon, or variations of it, tend to be used by companies all over the world and users recognise it.

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Product Love Podcast: Jay Brewer, VP of Experience Design at Rapid7

ProductCraft

This week on Product Love, I talked to Jay Brewer, the VP of experience design at Rapid7. Rapid7 collects data from across your environment, making it easy for teams to manage vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate operations. Before he was in the security space, Jay worked in the. Read more » The post Product Love Podcast: Jay Brewer, VP of Experience Design at Rapid7 appeared first on ProductCraft by Pendo.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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11 Essential Mobile SDKs That Will Improve Your App

The Product Coalition

Here’s the good news if you’re working on a mobile product: App installs are increasing worldwide. App Downloads Worldwide. Image Source It’s always good to be in a growing market. The bad news: Competition is growing, too. Ca. 477 apps find their way into the app store every week. An important weapon in the constant fight against the competition are the SDKs you choose.

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The 2020 Guide to FavIcons for Nearly Everyone and Every Browser

Emerge Insights

How to Create Favicons for Your Website. The post The 2020 Guide to FavIcons for Nearly Everyone and Every Browser appeared first on EMERGE | Digital Product Agency.

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How to Make Your Product Design Research Truly User-Centric: An Interview with Beth Koloski 

UserInterviews

Beth Koloski shares how to switch from a product-centric to a user-centric mindset, her favorite research progression plan, and the must-have tools she uses as a remote researcher.

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How to Start Screen Design and 8 Principles You Should Consider

UX Studio: Product Management

Probably the most common question about UX is how to start screen design and what principles should we care about? Designing screens starts with sketching. We at our UX company start with quick paper sketches, then build wireframes and clickable prototypes, test and iterate them, and finally get to the pixel-perfect, detailed design plans. In this article, we present the 8 most important rules of thumb one needs to take into account when designing screens.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Tutorial: How to build a ‘Now, Next, Later’-Roadmap in Jira with just 3 easy steps

The Product Coalition

There are thousands of articles on roadmapping and as many tools to help you make a roadmap. Jira does not have a decent roadmapping… Continue reading on ProductCoalition.com ».

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7 CTOs Share Their Insights On Managing Distributed Teams

Arkenea

“One of the secret benefits of using remote workers is that the work itself becomes the yardstick to judge someone’s performance.” Jason Fried (Co-Author Of Office Not Required) Remote development teams are an asset for entrepreneurs and businesses looking to expand the talent pool. Rise in remote work opportunities helps you in connecting with experienced […].

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Driving Product Alignment

The Product Guy

Guest Post by: George Steiner (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Chris Butler]. Driving alignment is one of the most important aspects of a Product Manager’s job. Without a strong Product Manager, team’s can struggle to make decisions, or certain parties can feel disenfranchised. Some aspects for driving alignment are relatively consistent across companies and teams: make sure voices are heard, treat colleagues with respect, use data when possible, etc. – but som