Business of Software Conference

SEPTEMBER 1, 2023

B2B Go-to-Market Playbooks & Technology Adoption Life Cycles Geoffrey Moore shares what he sees as the four B2B go to market (GTM) playbooks and explains why you should use them, but never together.

Entertainment 52

Entertainment B2B Education Events 52

Business of Software Conference

AUGUST 15, 2023

Over the years, Seth Godin, Geoffrey Moore, Jennifer Aaker, Clayton Christensen, Kathy Sierra and other extraordinary people have taken the stage at BoS. Greg is the first speaker to ever get a standing ovation. Well deserved.

Development 40

Development Events Books 40

PMLesson's Ace the PM Interview

JANUARY 31, 2022

Crossing the Chasm Author: Geoffrey A. Moore In Crossing the Chasm , Geoffrey A. Moore outlines an illuminating framework for understanding how products go from initial phases to becoming commonplace. It starts with early adopters, aka those willing to take the risk to try out the products.

Books 95

Books User Testing Technical Review Product Management 95

Userpilot

JUNE 3, 2022

Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey Moore. Another classic product marketing book , Crossing The Chasm by Geoffrey Moore is especially useful when planning product launches or disruptions into new markets. Crossing The Chasm by Geoffrey Moore.

Research Software 94

Research Software Analytic Tools Feedback Software Data Visualization 94

The Product Coalition

FEBRUARY 9, 2021

Crossing the Chasm by Geoffrey A. Inspired by Marty Cagan?—?A A great run-through of the disciplines, processes and frameworks that will make your product more likely to be a breakout success. You need to recognise where in the product lifecycle you are and focus your product on this.

Books 186

Books User Testing Product Research Inbound 186

Gainsight

AUGUST 3, 2022

Thought leaders such as Aaron Levie , author Geoffrey Moore , Yamini Rangan , Yancey Spruill , Erica Shultz , Raj Sisodia , and more will share their expertise and durable growth strategies. Pulse has always been where the best and most inspiring leaders share their diverse perspectives. This year is no different.

Events 59

Events Customer Experience Technology Strategy 59

The Product Coalition

APRIL 5, 2020

If you enjoyed this list, please hit that clap button to help others find it.

Books 78

Books User Testing Product Management Product Manager 78

The Product Coalition

JANUARY 4, 2021

14- “Crossing the Chasm” by Geoffrey Moore?—?is According to Moore, the marketer should focus on one group of customers at a time, using each group as a base for marketing to the next group. I love the way Robin takes his own view on different encounters and makes them into anecdotes about greatness.

Books 89

Books Weak Development Team Article Customer Experience 89

Gainsight

APRIL 26, 2023

Showstopping Speakers From Geoffrey Moore, Author of Crossing the Chasm, to Aaron Levie, CEO of Box, we’ve been inspired by some of the greatest minds in business. In fact, Moore and Levie were with us at the first Pulse all the way back in 2013.

Reporting Tools 52

Reporting Tools Customer Experience Education Customer Feedback 52

Business of Software Conference

SEPTEMBER 20, 2022

Joel Spolsky, Geoffrey Moore, Dan Bricklin, Neil Davidson and a few other people looking younger than today… BoS USA 2015. Here are a few of my favorites, featuring some very young looking people, some of whom now look a little older… How many people can you name?

Naming 40

Naming Events 40

Product Innovation Educators

OCTOBER 30, 2023

Useful links: Learn more about Kymeta Connect with Lilac on LinkedIn Innovation Quote “You need to understand that informed intuition, rather than analytical reason, is the most trustworthy decision-making tool to use.” – Geoffrey Moore Thanks!

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

Johanna Rothman

JUNE 13, 2022

This is Geoffrey Moore's technology adoption curve, with the chasm. And, customers might want different information from the roadmap. In my experience, customers want insights based on where your product is in its product lifecycle. Assess the State of Your Product with the Adoption Curve.

Roadmap 118

Roadmap Customer Feedback User Testing Customer Experience 118

Gainsight

DECEMBER 28, 2022

Business author, speaker, and advisor Geoffrey Moore said, “B2B tech actually has the opportunity to thrive in a downturn if it focuses on solving urgent problems that have a short time to pay back.” Here are our top three secrets from the ebook. Position Customer Success (CS) as an Efficient Growth Engine .

Customer Experience 52

Customer Experience Data Visualization B2B Positioning 52

ProductPlan

FEBRUARY 19, 2019

Crossing the Chasm by Geoffrey Moore. Because at its core, Geoffrey Moore’s ‘ Crossing the Chasm ‘ emphasizes a timeless approach to how how you should view products: the parts make up the whole. It’s a classic in the world of startups and business.

Books 73

Books Product Management Product Manager Advertising 73

Gainsight

APRIL 11, 2023

Ready for a sneak peek of this year’s event? Here’s a look at our Pulse 2023 conference tracks. Stabilizing Revenue in a Downturn by Doubling Down on Retention In today’s economic climate, SaaS companies are having to grapple with a new reality.

Leadership 52

Leadership Education Customer Feedback Events 52

Business of Software Conference

NOVEMBER 25, 2020

Geoffrey Moore: Core vs Context, the key to good strategy. Professor Rita McGrath: Seeing around corners, how to spot inflection points before it’s too late. Professor Clayton Christensen: The job your product does and why innovation fails. Bob Moesta: The five skills of a successful innovator. Upcoming Events.

Management 52

Management Management Branding UX 52

Business of Software Conference

MARCH 11, 2021

Geoffrey Moore: Understanding the difference between core and context in your business What should you really focus on in your company? Here’s a few that stand out in different ways but this is by no means a ranked list… Product, marketing, strategy, operations and company growth.

CTO 52

CTO User Testing Customer Feedback Customer Experience 52

Lenny Rachitsky

FEBRUARY 20, 2024

Here’s one I created in a few minutes that helps you think more strategically based on advice from the writings of Hamilton Helmer, Michael Porter, Annie Duke, Richard Rumelt, and Geoffrey Moore.

Data Visualization 134

Data Visualization ChatGPT Reporting Tools User Testing 134

Mind the Product

JANUARY 14, 2019

However, many startups stumble because they fail to cross that chasm from attracting purely visionary buyers to what Geoffrey Moore in Crossing the Chasm calls pragmatic buyers.

Enterprise 125

Enterprise Customer Feedback Data Visualization User Testing 125

Gainsight

MAY 17, 2023

Geoffrey Moore, Speaker and Author of Crossing the Chasm , says we need to flip the script and “do less; accomplish more.” Investors are questioning why higher CSM headcount doesn’t always lead to higher Annual Recurring Revenue (ARR). The bottom line is we need to become more efficient and evolve the way we drive Customer Success.

Generative AI 52

Generative AI Reporting Tools Customer Experience ChatGPT 52

Userpilot

JULY 4, 2023

Geoffrey Moore recognized this framework and noticed a chasm between the early adopters and the early majority and wrote about it in his book “Crossing the Chasm.” It’s a classic bell curve distribution framework that helps understand how users adopt and integrate a product. Rogers in his influential book, “Diffusion of Innovations.”

Feedback Software 88

Feedback Software Analytic Tools Research Software User Testing 88

Pragmatic Marketing

FEBRUARY 5, 2019

Just like customers, our colleagues and employees fall into the five categories described in Geoffrey Moore’s Crossing the Chasm. For the people who are changing, some will embrace the change and some resist. Innovators and early adopters value newness and embrace change.

Leadership 70

Leadership Messaging Events Customer Experience 70

Pragmatic Marketing

FEBRUARY 5, 2019

Just like customers, our colleagues and employees fall into the five categories described in Geoffrey Moore’s Crossing the Chasm. For the people who are changing, some will embrace the change and some resist. Innovators and early adopters value newness and embrace change.

Leadership 70

Leadership Messaging Events Customer Experience 70

Pragmatic Marketing

FEBRUARY 5, 2019

Just like customers, our colleagues and employees fall into the five categories described in Geoffrey Moore’s Crossing the Chasm. For the people who are changing, some will embrace the change and some resist. Innovators and early adopters value newness and embrace change.

Leadership 70

Leadership Messaging Events Customer Experience 70

Gainsight

OCTOBER 4, 2022

If you would like to learn more about this trend and how you can get ahead of it, we encourage you to read this brilliant new ebook from renowned author and consultant Geoffrey Moore. Do you have the expertise and the capabilities to make the jump?

Customer Experience 52

Customer Experience Data Visualization Presentation Customer Feedback 52

Johanna Rothman

MAY 28, 2019

This is my adaption of Geoffrey Moore's crossing-the-chasm idea with what customers want at different parts over the product's life. The data you need and the planning you can use will change with respect to where the product is in its lifecycle. Where Is Your Product in Its Lifecycle? Every product has a lifecycle.

Information 69

Information Data Visualization Customer Experience Agile 69

The Secret PM Handbook

SEPTEMBER 16, 2016

This is the classic framework from Geoffrey Moore’s Crossing the Chasm. What the product is (the category). What the product does (its key features). Why my product is a better choice for you (the differentiators). I’ve written about value propositions at greater length in A Weak Value Proposition Is A Symptom, Not A Disease.

Product Management 275

Product Management Product Manager Product Research User Testing 275

Product Management Unpacked

AUGUST 8, 2018

These three legs of the stool are the definitions of what we are building and how we go to market, and allow for the creating of what Geoffrey Moore discusses as a ‘whole product’. Business Development/Partner alliances.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Actuation Consulting

FEBRUARY 25, 2019

We can thank Geoffrey Moore and his book Crossing the Chasm for this useful template: Statement Description. You can think of it as kind of an elevator pitch you would be able to use to give a clear idea of your goals in just a snapshot. It’s quick, but it’s also comprehensive. A Good Positioning Statement Framework.

Positioning 58

Positioning Differentiation Consulting Document 58

Product Bookshelf

MARCH 6, 2016

Software buying cultures mirror Geoffrey Moore’s Technology Adoption Life Cycle phases. The four buying cultures map to the first three phases of Geoffrey Moore’s Technology Adoption Life Cycle. Product failures. The Technology Adoption Life Cycle.

User Testing 54

User Testing Education Books Technology 54

Gainsight

JULY 7, 2021

After all, the keynote was Geoffrey Moore, the brilliant author of Crossing the Chasm , one of the first business books I ever read. Somewhere around 300 executives from 30 companies gathered that year to network and learn about what Moore described as “a fundamental shift occurring in the way businesses view and value their customers.”

Feedback Software 45

Feedback Software Customer Experience Technical Review User Testing 45

Product Innovation Educators

JULY 4, 2016

Summary of questions discussed: What is the relationship between the Crossing the Chasm book by Geoffrey Moore and the Chasm Institute? Moore is chairman of the Chasm Institute and I am the managing director. Moore is chairman of the Chasm Institute and I am the managing director. Both have existed for more than 15 years.

Marketing 51

Marketing Product Management Product Manager Workshop 51

TIBCO - Thought Leadership

JANUARY 22, 2020

Geoffrey Moore fully described this process nearly 30 years ago in his book Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. What Defines a Sure Technology Bet. First, what defines a sure bet in today’s complex technology environment?

Analytic Tools 49

Analytic Tools Data Visualization Technology Travel 49

Userpilot

JUNE 25, 2021

There’s a chasm between the second and third stage according to Geoffrey A. Moore, author of Crossing the Chasm. As a result, this is where many product innovations fail, according to Moore in Crossing the Chasm. There’s just one catch. Crossing the chasm is hard, but necessary for mainstream adoption.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Gainsight

AUGUST 26, 2022

Geoffrey Moore , author and consultant, explained that SaaS companies have matured beyond simply developing product features to developing product experiences. In their presentation, they explained that in order to build a company that can withstand the changes in the market, Product and Customer Success teams need to work together.

Feedback Software 52

Feedback Software Customer Experience Fractional CTO Customer Feedback 52

The Product Coalition

FEBRUARY 25, 2018

Geoffrey Moore. The Lean Startup Method I differentiate between Lean methods and Lean Startup methods. Both rely on efficiency and fast learning, but the Lean Startup books focus much more on customer development and finding product-market fit. Crossing the Chasm ?—?Geoffrey

Books 68

Books Development User Testing Agile 68

Mind the Product

DECEMBER 12, 2017

If two people buy the same product for the same reason but have no way they could reference each other, they are not part of the same market” Geoffrey Moore, Crossing the Chasm. And we want to be treated as individuals, not as a segment, group or classification. “If Social Media and Brand Reputation.

Data Visualization 130

Data Visualization Reporting Tools Analytic Tools User Testing 130