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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

Industry Expertise Industry expertise is where solution consultants and sales engineers have the biggest opportunity to differentiate their products and their organization in the sales process. in the context of what they mean and their impact on the current landscape in healthcare, retail manufacturing, etc.

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Six Food Techology Trends That Can Help Make a Better World

The Product Coalition

An overview of the background of today’s food-challenging market Until at least 2024, it is anticipated that economic instability will force consumers to tighten their budgets, forcing the already struggling restaurant industry to make additional cuts in expenditure.

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Auto Product Managers Believe Software Holds The Key To Future Success

The Accidental Product Manager

Auto product managers believe that software will control the future Image Credit: JC As product managers, we are generally fairly focused on what we need to do to make our product become a success. In the past they had focused on what they needed to do to make their auto product more attractive to customers.

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Problem Solved: Boost Resilience with Supplier Diversity

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

No matter what industry you’re in – whether it’s product management, software, or manufacturing – you’re going to benefit from incorporating supplier diversity into your dynamic strategy. How to enhance your ability to relate to diverse employees, customers, and communities. Register now for this exclusive webinar!

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Is IoT Security Too Expensive?

The Product Coalition

“pexels.com” For many manufacturers and operators of IoT applications, IoT security only plays a minor role. Early awareness of cyber risks, on the other hand, increases security and strengthens the trust of partners and customers. such as a lack of data protection, industrial espionage or cyber-attacks?—?are

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Unlocking Efficiency: Harnessing the Power of Generative AI in Business Operations

The Product Coalition

From personalized customer experiences to predictive analytics, the impact of GenAI is tangible and far-reaching. In this landscape, genAI development companies play a pivotal role in assisting organizations across industries to harness transformative genAI technology, thereby expediting their journey toward efficiency and innovation.