Product Management Unpacked

JUNE 21, 2021

I grew up in a family where if you didn’t take a trip to Home Depot twice a month to get some type of materials for a project, something was wrong.”. When Home Depot came to the Carnegie Mellon campus to interview Product Management intern candidates, Pranita’s interest was piqued. “I Pranita was a perfect fit for Home Depot.

User Testing 134

User Testing Research Software Feedback Software Data Visualization 134

Mind the Product

AUGUST 9, 2017

My Twitter feed is full of stories of Amazon seizing the lead in the smart home industry. While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy.

Artificial Inteligence 136

Artificial Inteligence Research Software User Testing Product Management 136

The Product Coalition

APRIL 1, 2021

Last year has been unprecedented and the housing market is witnessing an evolution with many housing trends accelerating by 5–10 years. States like Texas, Idaho, Florida, and Wyoming are witnessing unprecedented growth in the housing market as an increasing number of families move there. Who is moving?

Marketing 148

Marketing Data Visualization Finance Education 148

Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g., iHUT Best Practices.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g., iHUT Best Practices.

User Testing 91

User Testing Product Research Customer Experience Testing 91

The Accidental Product Manager

OCTOBER 16, 2017

Home Depot product managers are not giving up in the fight against Amazon Image Credit: Mike Mozart. It turns out that in the world of retail, there is one area that has a product development definition that is still safe from the juggernaut that is Amazon: home repair. What Is Keeping Home Depot Safe? Will This Trend Last?

Product Management 126

Product Management Product Manager Data Visualization Management 126

Centercode

SEPTEMBER 22, 2020

Today’s homes may still be a far cry from the Jetson’s — but rapid advances in technology mean they’re smarter than ever. Products are getting more sophisticated, and as home automation spreads to wider audiences, product makers are running into both new opportunities and challenges in equal measure.

User Testing 72

User Testing Feedback Software Customer Feedback Product Research 72

freshtrax

APRIL 24, 2023

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. The company is effectively bankrupt, however, its Japanese subsidiary, b8ta Japan, has managed to thrive in the Japanese market. Could the Japanese market offer a second chance for foreign brands?

Branding 98

Branding Marketing User Testing Naming 98

Obo

FEBRUARY 5, 2019

You might not remember this one because Facebook has had bigger headlines recently, but back in April of 2013 Facebook announced Facebook Home, a version of Facebook as your phone’s home screen. This is the second in a four-part series of posts on epic product fails and how better market validation might have prevented them.

Marketing 40

Marketing Research Software Product Research User Testing 40

freshtrax

APRIL 24, 2023

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. The company is effectively bankrupt, however, its Japanese subsidiary, b8ta Japan, has managed to thrive in the Japanese market. Could the Japanese market offer a second chance for foreign brands?

Branding 94

Branding Marketing User Testing Naming 94

The Product Coalition

DECEMBER 28, 2020

We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space. In 2021, brands can use the power of video marketing to drive audience engagement and increase conversions.

Marketing 179

Marketing Advertising Airlines Magazine 179

Intercom, Inc.

MAY 7, 2019

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. Download Intercom on Marketing. gigabytes per year.

Marketing 222

Marketing Data Visualization B2C User Testing 222

Modus Create

MARCH 4, 2020

Home Automation isn’t new – the X10 control system was available in the mid-1970s and it is still available today. In the past few years, there has been an explosion of growth in the Home Automation space with a number of competing technologies and device manufacturers. Phillips Hue has its own bridge, so does Iris (Lowes).

Reporting Tools 64

Reporting Tools Naming Technology Entertainment 64

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this positon.

Analytic Tools 133

Analytic Tools Technical Advisors Research Software Data Visualization 133

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Obo

FEBRUARY 5, 2019

You might not remember this one because Facebook has had bigger headlines recently, but back in April of 2013 Facebook announced Facebook Home, a version of Facebook as your phone’s home screen. Despite the time, money, and resources that went into it, the product flopped.

Marketing 40

Marketing Strategy 40

The Product Coalition

SEPTEMBER 8, 2021

A Top Influencer Marketing Trend You Don’t Want To Miss Are you sure you understand what “the old” means? This is one of the most exciting influencer marketing trends that have been around for the past few years, and it’s on the rise in 2021 too. Conclusion Influencer marketing is a powerful strategy itself.

Marketing 143

Marketing Magazine Branding Messaging 143

The Accidental Product Manager

NOVEMBER 11, 2019

Packaged food product managers need more of us to eat at home Image Credit: Mark Levisay. Perhaps a better version of this question would be: how many times have you eaten at home lately? Yeah, you might grab a breakfast at home, but do you take your lunch to work? How about dinner – do you eat at home or go out?

Product Management 69

Product Management Product Manager Management Management 69

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 92

Product Research Data Visualization User Testing Research Software 92

Alchemer Mobile

MAY 12, 2022

Subcategories for Personal Services Apps: Home and Family. Personal Services apps are separated into two subcategories: Home (real estate, property management, and connected devices) and Family (milestone tracking and family schedule management). Home apps: Mobile customer engagement benchmarks. But sentiment wasn’t all roses.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Creative Message To be strong in the market is to be present with a message of good faith. Action Taking action is key to marketing strategy.

User Testing 107

User Testing Marketing Research Software Entertainment 107

DemandMatrix

JULY 1, 2020

B2B Market is one of the most impacted streams where all the foreign tours, meetings, events, and exhibitions are canceling because of the health crisis. Enterprises are calling for ‘Work From Home’ to aid the situation and ensure uninterrupted functioning. Marketers can collaborate with these channels to reach out to their audience.

Reporting Tools 52

Reporting Tools Data Visualization Entertainment Webinar 52

Bogdan Coman Says

JUNE 27, 2019

I started this series from a discussion around few beers with a fellow product friend… Is there any true market potential for consumer IoT devices today? ? TL;TR from the first two parts: Market adoption ?—?it Or the market value. It maps the emotional value, not the market adoption. A bit of context beforehand.

Research Software 40

Research Software Product Marketing Marketing User Testing 40

DemandMatrix

MARCH 19, 2020

Enterprises are also making their employees work from home to eradicate the threat of catching this highly contagious infection. There’s no sector left unaffected by this storm. East Asian countries are the most affected ones. Everything is at lock-down to prevent it from spreading.

Enterprise 52

Enterprise Marketing 52

freshtrax

AUGUST 12, 2021

In the beginning of July, I had an opportunity to speak at GlobalSaké’s 7th event of 2021, “Japan and Germany New Markets Entry Strategy ”, to share how important conducting research is prior to entering the Japanese market. Again, researching about Japan and the market space is important for market entry.

User Testing 105

User Testing Research Software Transportation Marketing 105

Alchemer Mobile

SEPTEMBER 19, 2019

Below I’ve compiled a list of the three changes in iOS 13 that product folks, marketers, and technologists need to pay attention to. Domino’s, I love your pizza, but you do not need to know when I am in my car driving home from work. Privacy Changes. Apple has a long history of a privacy-first ecosystem, and iOS 13 is no exception.

Technical Review 200

Technical Review Technology Product Marketing Marketing 200

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? Retain your users How can you develop a customer marketing strategy? Grow and scale How does marketing strategy change as the company matures? Revenue-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Mixpanel

AUGUST 3, 2023

How can you build your marketing strategy around the funnel? Retain your users How can you develop a customer marketing strategy? Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

The Product Coalition

JULY 28, 2020

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not.

User Testing 116

User Testing Product Research Product Marketing Testing 116

Amir Rozenberg

MAY 4, 2018

What to test When your app is utilizing Google Home, Alexa, etc., One would hope that each bank won’t need to test every Google and Alexa device variant in the market! Why not allow users to access their Amazon retail experience with Alexa when they aren’t home or away from the Alexa device?

User Testing 67

User Testing Product Research Testing Banking 67

UX Studio: Product Management

OCTOBER 24, 2019

Smart homes are becoming more and more popular as we speak! And the evolution of technology doesn’t end here as today we’re experiencing the integration of IoT services into our homes controlled with our voice. The smart home product market has expanded. What is your experience with smart homes?

Customer Experience 50

Customer Experience Feedback Software User Testing Product Research 50

AB Tasty

JUNE 3, 2019

Adding psychographic data to your marketing mix is one way to drive home your message. This article was originally posted on AB Tasty as How to Use Psychographics in Digital Marketing. Want to create more personalized, more effective digital campaigns?

Marketing 105

Marketing Messaging Article 105

eG Innovations

FEBRUARY 12, 2021

Listen to this light-hearted conversation between Barry Schiffer , Pre-Sales Consultant – Benelux, eG Innovations and Ed Duncan , Technical Marketing Engineer, Citrix with interviewer, Neil C. Neil : Companies told their employees to work from home during the pandemic, which is great for stopping the spread of the virus.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Research Software 52

The Accidental Product Manager

MARCH 16, 2020

Additionally, people who have been displaced from their homes due to fires or floods are good candidate customers along with people who may have relocated to a town in order to get medical treatment. The good news about the furnished-rental housing market is that it has been growing. How To Market Furnished Apartments.

Marketing 65

Marketing Product Management Product Manager Customer Experience 65