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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

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Strategic Portfolio Management 3 of 10 – How To Use a Portfolio Vision to Lead Products

Product Management University

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. Think of your portfolio vision as the ultimate “strategic goal/outcome” your target customers want from your portfolio of products.

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Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic

Product Management University

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! It sounds strategic. You bet it does!

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Portfolio Marketing – Strategic Product Marketing At Its Finest

Product Management University

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. Absolutely not.

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From Whims to Wins: How a Customer-Centric Portfolio Transforms Product Strategy

Speaker: John Mansour - President, Product Management University

In this webinar, you’ll learn what a customer-facing portfolio strategy looks like, why it has a stronger foundation, and how it protects your product priorities from changing on a whim! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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3 Alternatives to Build Your Online Portfolio Without Coding

UX Planet

Discover 3 easy tools to create your online portfolio without coding: Adobe Portfolio, Bento.me, & Readymag. Perfect for creatives! Continue reading on UX Planet »

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Product Portfolio Management 101

ProductBoard

What is product portfolio management? To put it simply, it’s a strategic approach employed by businesses to oversee and optimize their collection of products and services—known as their product portfolio.

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From Project to Product: Don't You Dare Mess With Planning

Speaker: Anne Steiner, Vice President of Product and Technology at Cprime

Ways to create roadmaps and product horizons at the portfolio, product family, and product levels. We explore: The difference between project plans and product horizons. Turning the Iron Triangle over: Time, Budget, Scope is still a “pick two”. How to estimate in ranges. The reasons to steer the conversation from “When will you be done?”