Sat.Apr 28, 2018 - Fri.May 04, 2018

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How to write sexy product docs

The Product Coalition

Nobody reading your docs? This post is for you. “Documentation” is a dirty word?—?especially at tech startups, where it seems to go against every grain in our rebellious, “move fast and break things” brains. Documentation, we say to ourselves, is for historians. Everyone on my team is already aligned, we tell ourselves, so why waste time on writing it down.

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What Product Manager Type Are You?

Hutwork

What do most people think when they hear “product manager”? They think of a slick, MBA-type who can fast talk his or her way around a product. Or maybe they think of a technical guru who understands “geek speak” and can relate it to end users. It’s interesting to note that other capacities in a business have a variety of well-defined words to tack on to their title to help others understand their function.

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Trending Sources

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Your Role is not to Write Requirements

Ask Benny

Why product management role is so misunderstood. The Technical Aspect Throughout my career as product manager I have talked with many product managers from different companies, seen a lot of product management recruitment ads, and followed many product management discussions and lectures. I have found out that an alarmingly large portion of those product managers are focused only on the technical aspects of their job.

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Does Anyone Really Want To Shop For Food At Amazon?

The Accidental Product Manager

Sure they are good at selling books, but are they any good at groceries? Image Credit: Wired. Let’s face it, Amazon is a very large company. Once you get to be that big, you’ve got a significant problem on your hands. Your investors expect you to keep growing , but you are already so large that it can be difficult to do. The product managers over at Amazon think that they’ve come up with a clever way to change their product development definition that will allow the company to grow i

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Using Habit-Forming Technology for Good by Nir Eyal

Mind the Product

Summary: In this ProductTank NYC talk, behavioral designer Nir Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various technologies to create a positive impact on the world. Companies and products are fighting for share of mind among consumers, so leveraging concepts from behavioral design and science is becoming increasingly relevant.

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Yes, You DO Need to Do Post-Mortems

UserVoice

Introduction. One of the most important, and often most-overlooked, aspects of adopting a “little-a” agile culture lies in the application of continuous improvement practices. By far the most important of these practices is looking back over past efforts so that we can identify root cause and propose remedial efforts. And while Scrum has this function built in on the team level, the sprint retrospective is.

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Relationships are the Currency of Product Managers

The Product Guy

Guest Post by: Rodhmir Labadie (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Stuart Moore]. The process of taking a product or a feature from idea to execution is a taxing proposition for any team to undertake. Moving from product concepts to execution requires the steady guidance of a product manager to listen and understand the needs and wants of the organization, the teams involved, and the users for whom the product is being built.

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“Product” is More Than Just Development

Clever PM

It’s far too common in the world of Product Management for us to wind up being narrowly focused on the actual product development cycle – define, build, measure, repeat. But there’s far more to building, launching, and maintaining a successful product than just what goes on between Product Management and Development. The best and most […].

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Motivate your star performers with meaningful career conversations

Intercom, Inc.

Imagine walking into the office one morning and having your star team member ask if you have a few minutes to talk. In person. Your instincts tell you nothing good is going to come out of this conversation. And unfortunately, your suspicions are confirmed when they hand you their resignation and explain they’ve been offered “a new and exciting opportunity” that aligns with their career aspirations.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Yes, You DO Need to Do Post-Mortems

UserVoice

Introduction. One of the most important, and often most-overlooked, aspects of adopting a “little-a” agile culture lies in the application of continuous improvement practices. By far the most important of these practices is looking back over past efforts so that we can identify root cause and propose remedial efforts. And while Scrum has this function built in on the team level, the sprint retrospective is insufficient to serve the needs of continual improvement of the organization as a whole.

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MTP Engage Hamburg 2018 was all About the People

Mind the Product

Music fans know all about that old chestnut of the “difficult second album”, but it’s a cliche that contains some truth. You usually get a decent helping of goodwill on your first public outing as the producer of something you’re passionate about, and this makes it very hard to live a up to a strong debut. We had a “second album in the making” feeling many times while we prepared for our second MTP Engage Hamburg, so we were relieved at how well it all turned

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Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

First Round Review

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

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Get context on live chat conversations fast

Intercom, Inc.

When a visitor or lead gets in touch on your website, it’s important to get as much context as you can around the live chat conversation you have with them. Your aim should be to understand what they want, how you can help them and to judge how fast they need a solution. With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Getting into Product Management

The Product Guy

There are many paths to becoming a product manager. Which path is right for you and what steps you should take are discussed by product expert, Jordan Bergtraum.

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Failure is Yours, Success Belongs to the Team by Tessa Cooper

Mind the Product

Summary: A ProductTank London talk that advises you accept that you are part of any failure that happens and be specific about the issues that you face. This helps you to work through them as a team and sets an example for others to follow. When success does come, make sure you expose the specific actions of people that led to it so that the team can reproduce them.

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Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

First Round Review

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

B2B 111
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Square’s Rohini Pandhi on spotting and solving customer problems

Intercom, Inc.

Product management is about solving problems. How can we help our users complete their job-to-be-done cheaper, faster or easier? Finding those problems to solve, however, becomes increasingly difficult as you scale – where the volume of feedback, and noise level of the vocal minority, compounds by the day. Not to mention changes to workflows affecting an increasingly large amount of users.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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What is a diary study and why is it useful for longitudinal UX testing?

Userzoom

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. “Dear Diary, I couldn’t think of anything interesting to write, so here’s some lorem ipsum”. What is a diary study? A diary study gathers together information about a user experience over an extended period of time (or longitudinally as you may hear it described in other places where they like big words).

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How can you Respond to the Rise of the Privacy-Conscious Consumer?

Mind the Product

When Elon Musk hopped on the #deleteFacebook bandwagon, it became clear that, in light of Facebook’s issues with Cambridge Analytica, public perception of internet privacy is changing. As a researcher on attitudes to digital privacy and an advocate for user-friendly privacy practices, I’m excited by these developments. I’ve been following the conversation and have started to see evidence of a long-term shift in consumer attitudes towards increased security and control.

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Ability to Pay vs. Willingness to Pay

Pragmatic Marketing

In a recent Pragmatic Marketing Price class, one student “corrected” me to say it wasn’t willingness to pay that matters in pricing, rather it was ability to pay. It was challenging to change his mind, mostly because he was in the middle of an emotional pricing situation with his son and a local college. The college was digging deep into details of his income and his assets.

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How To Be More Creative: Simple Exercises For Your Team

UX Studio

I’m walking on thin ice here, but sometimes I feel that UX design is killing my creativity. When it comes to the design process, I follow all the steps in the book. But occasionally, something gets lost along the way: true innovation. Then, I wonder: how to be more creative in a UX setting, while still putting the user first? What lies behind a creative crisis and how to avoid it.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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What is a diary study and why is it useful for longitudinal UX testing?

Userzoom

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. “Dear Diary, I couldn’t think of anything interesting to write, so here’s some lorem ipsum”. What is a diary study? A diary study gathers together information about a user experience over an extended period of time (or longitudinally as you may hear it described in other places where they like big words).

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How do you Measure and Motivate Product Teams?

Mind the Product

Product leaders frequently ask me how they should measure and motivate their product team members. Traditionally, product teams are measured on revenue and dates, so if a company hits its numbers within a specific timeframe, then members of the product team will continue to earn their paychecks. But what happens when product leaders want a more precise and individualized way to incentivize their product teams?

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Boost Enterprise Sales With Leads From Product Trials

Pragmatic Marketing

A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with.; However, as our business grew we ran into challenges efficiently scalin

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Mental Models for Product Managers

The Product Coalition

Let’s think about how we think. One of the biggest responsibilities of a Product Manager is to make sure that all of your business units are playing nice and decisions are being made. This can lead to many judgement calls throughout the typical work day, including decisions where we do not necessarily have all of the facts. Mental Models are thinking strategies that are used, typically in conjunction with one and other, to help you come to the most rational decision based on the facts available.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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The importance of proper ‘framing’ in UX research

Userzoom

Your research tasks are works of art – use the best frame possible! At the risk of sounding like a broken record in the UX space, ‘you ? user’. But as often as it is that this term is thrown around, its habitually easier to say than to put into practice. So why is it sometimes easier to say stuff than do stuff? Well, Daniel Kahneman (author of ‘ Thinking fast and slow ’ and Nobel Prize winner in economic sciences) and his late friend and fellow psychologist Amos Tversky provided an explana

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How Apps Can Shape Your Future Self

Nir Eyal

Nir’s Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space because their persuasive influence transcends screen-level interactions.

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May BOM: Buyer Personas

Pragmatic Marketing

May’s Box of the Month is buyer personas. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts to help you create archetypical profiles that representing key buyer populations for your products and services. We’ll provide tips for getting to know buyers and users and listen to one company’s persona journey.

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