How to Maximize Product ROI By Prioritizing Accessibility

How to Maximize Product ROI By Prioritizing Accessibility

As a product leader, there’s no doubt you prioritize user experience and want to appeal to as many users as possible. But without prioritizing digital accessibility, the two can’t be fully achieved.

Digital accessibility isn’t a nice-to-have. The legal risks are real. The huge market of people with disabilities and their communities can’t be ignored.

15% of the world’s population lives with some kind of disability, and people with disabilities have a purchasing power of $490 billion*.

Learn more about what digital accessibility encompasses and why it’s a critical piece of the product puzzle so you can implement best practices and maximize product ROI.

*Source: https://www.air.org/resource/report/hidden-market-purchasing-power-working-age-adults-disabilities

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