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Fri.Mar 22, 2024

ux-software-engineering

How fintech companies can use product analytics to cash in on their valuable data

Mixpanel

MARCH 22, 2024

Qiaoran Abbate, Staff Software Engineer, Data in Fintech @ BILL 3. They use a joint mix of new feature launches, UX tweaks, marketing campaigns, and AB testing to boost these metrics. Retention Financial services apps tend to take a longer view of what successful retention looks like.

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