Productside

JUNE 17, 2025

It’s built around five phases: Context: Understand your business, market, and customer landscape. Investigate: Learn what your customers actually need through research. From there, she mapped macro trends (using a PESTEL analysis) to understand what was happening in their market and customer base. The result?

Product Research 156

Product Research Strategy Product Management Product Manager 156

AB Tasty

JUNE 17, 2025

As e-commerce marketers, it can be hard to know when to chase a trend or stick to being consistent. Our research found that the most common shopper persona is “comparison-oriented”—30% of respondents compare multiple products before making a purchase. Comparison shoppers lead the pack Not all online shoppers are the same.

Data Visualization 52

Data Visualization User Testing Product Research Reporting Tools 52

Advertiser: ZoomInfo

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Inadequate contact inventory within universe.

Development

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.

Product Research