Resources

Product Analytics Playbook: Mastering Retention

Amplitude

Do you care about growth? Then you should care about user retention. Without it, your company will end up with no long-term users, leaving no room for growth. By reading this eBook you will learn: How to gauge your business's true growth. How to keep newly acquired users for good. The importance of analyzing retention. How to bring back dormant users.

The Product Drive Book

Product Drive Book by Userpilot Learn the latest trends in Product from Thought-Leaders in the Industry. 2000+ Attendees | 20 + Top Speakers | 10 hours of Product Summit squeezed into 5-minute easy-to-read summaries.

A Guide to Online Communities for Enterprise Organizations

Vanilla Forums

This guide will provide you with an overview of what procuring an online community can do for enterprise organizations, including: How community compliments enterprise priorities. How community addresses key challenges. Crucial enterprise community features to look for when assessing vendors. Strategic community programs that drive enterprise community success.

9 Developer Enablement Practices to Achieve DevOps at Enterprise Scale

Datadog

In this eBook, Christian Oestreich, a senior software engineering leader with experience at multiple Fortune 500 companies, shares how a metrics-driven mindset can dramatically improve software quality and enable DevOps at enterprise scale.

Trends and Benchmarks in Product Management 2020 Global Report

A comprehensive global report on Product Management with over 70 graphs based on a survey of over 2000 product professionals.

Product Manager's Dilemna

Should Product Managers be pragmatic or idealistic?

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

ZoomInfo

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. How can sales organizations meet the buyer along the journey at the perfect time?

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

ZoomInfo

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy.

Marketing-Led Post-COVID-19 Growth Strategies

ZoomInfo

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of this global pandemic. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy.

The Best Sales Forecasting Models for Weathering Your Goals

ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Ultimate Marketing Efficiency Checklist

ZoomInfo

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!” talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed.

Catch Them If You Can: The Passive Candidates Edition

ZoomInfo

Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.

The High Cost of a Bad Hire

ZoomInfo

74% of organizations admit to making bad hires every year. Check out this infographic to learn how much these bad hires are costing you!

Marketing Ops: The New Revenue Hero

ZoomInfo

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

The North Star Playbook

Amplitude

Are you looking for new methods to deepen your understanding of product management? Then look no further than this new resource from Amplitude, and see how the North Star Framework can improve the way you manage your products! Do you want: A greater sense of impact and coherence in your work? A more focused, less reactive way to work? To be data-informed instead of letting the data drive you in circles?

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.